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FCC's DTV Timetable in Jeopardy, According to New SurveyTwo Out of Three US TV stations Do Not Expect the FCC Timetable to be Met by all Stations (July 27, 2001)
Almost two out of three US TV stations do not expect the FCC timetable to be met by all stations, while only one in four expects the FCC timetable to be met. Among the production and post facilities, the majority either do not expect the FCCs FTV timetable will be met by US TV Stations (59%) or are unsure (24%).
As go the broadcasters, so goes the non-broadcast support organizations. As the May 2002 date for all 1,288 commercial TV stations to have their digital equipment up, running and on the air draws rapidly near, the situation looks bleak. As of May 15th, less than 16 percent have accomplished the feat. Simple math says that an average of four stations per day have to make the move for all to reach the deadline on time.
As of July 25, 2001 the number of local broadcast stations that have made the DTV transition totals 201. The 201 DTV stations are located in 67 markets across the U.S. serving 69 percent of all television households.
About 17% of public television licensees (31 out of 177) are equipped for DTV. Of course, given that there are 375 public-television stations, that percentage is somewhat lower. These non-commercial public television stations have until May 2003 to get with the program, so to speak.
In commenting on the results of the survey, SCRI's Research Director, Des Chaskelson, noted that:
"While the industry is not optimistic about US TV stations meeting the FCC deadline, there is considerable activity already in the works for the inevitable migration to H/DTV among television stations and both TV stations as well as the video production and post community are gearing up for this new phase in the industry's development. The DTV Migration Reports show how these sectors are planning for H/DTV in terms of format and standards selection, product purchase plans, budgets, and other key factors."
The recent 2001-2006 DTV Migration Report Series conducted by SCRI International includes TV Station Trends and Products Reports as well as a Production / Post Production DTV Migration Trends Report. To view the table of contents for the DTV Migration Reports online, go to: http://www.scri.com/sc_reprt.html
About SCRI International, Inc.
SCRI International, Inc., http://www.scri.com, (email@example.com) is the premier source of market and technology information for broadcast and professional video/audio sectors, worldwide. Since 1984, SCRI has been providing both multi-client and custom market research equipment manufacturers, trade magazines, associations, investment firms and other industry analysts as well as the US. Department of Commerce. To date, SCRI has served over five hundred such clients, worldwide (to view client list online: http://www.scri.com/sc_clien.html). SCRI publishes a wide range of industry reports as well as a weekly online Insider Report, a weekly 20 page report on news and trends in broadcast and video production sectors, worldwide. SCRI also publishes, SCRI's News Briefs, a weekly free industry email newsletter containing current headlines impacting broadcast and video production sectors worldwide.
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