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ExtendMedia Announces Support for Multiple Mobile, Gaming and Consumer Electronics Platforms

Enhanced OpenCase Software and Services Platform Integrates With Key Devices and Frameworks Including iPhone, Android, PS3, Oregan Onyx, and Yahoo! TV Widgets (March 23, 2010)

BOSTON, MA -- (Marketwire) -- 03/23/10 -- Enhancing its position as the leading independent software and media services provider for enabling content providers and distributors to quickly and securely create, deliver, manage and monetize online content offerings over many devices, ExtendMedia Corp. ( today announced support for several new and increasingly popular mobile, consumer electronics and video delivery platforms.

As part of this initiative, ExtendMedia is integrating its industry-leading OpenCASE software platform with the five major operating systems for mobile devices including iPhone, Android, Windows Mobile, Symbian and Blackberry mobile devices. In addition, the company has also integrated its video content management and publishing platform with the Sony PS3, Oregan Onyx-based set-top boxes and connected TVs, and the Yahoo! TV Widgets framework.

Delivering content to internet-connected devices creates considerable challenges that only a purpose-built, multi-screen video delivery platform can address. ExtendMedia's OpenCASE provides key features that streamline multi-screen deployments, support multiple monetization models and provide the best possible user experience for the device in question.

"ExtendMedia has successfully delivered a number of innovative, multi-screen video services over the last year and we continue to aggressively broaden our capabilities in this regard," said Tom MacIsaac, CEO of ExtendMedia. "Ultimately, TV Everywhere is about ensuring that users can consume video content on the device of their choice. By dramatically extending our capabilities with the world's most popular mobile phones, TV platforms, set-top-boxes and gaming consoles, we are in the best position to help media companies, network operators and consumer electronics device manufacturers to work together and lead this revolution."

About ExtendMedia:
ExtendMedia is the leading independent provider of enterprise-class, multi-screen video software and solutions that help content owners and distributors build and deploy IP video services. Extend's flagship product, OpenCASE, manages video content across the lifecycle from ingest to monetization and across IPTV, web and mobile services in both ad-supported and pay media business models. Headquartered in Boston, Mass., ExtendMedia powers initiatives for innovative communications, media and consumer electronics companies including AT&T, Bell Canada, Hewlett-Packard, Mitsubishi/UB Cross, MTS, SanDisk,, and Thales. For more information, please visit us at

ExtendMedia Contact:
Tim Hurley or Jill Newberry
BluePoint Venture Marketing for ExtendMedia
[email protected]
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