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Experian QAS Releases New Report: Higher Education Institutions and Contact Data QualityResearch Finds That Higher Education Institutions Are Wasting Budget Each Year on Inaccurate Contact Data (November 30, 2011)
BOSTON, MA -- (Marketwire) -- 11/30/11 -- Experian® QAS®, a division of Experian Marketing Services and a leading provider of address verification software and services, today announced the release of Higher Education Institutions and Contact Data Quality. The report examines contact data accuracy within higher education and the effect of inaccurate data on institutions.
The study reveals that contact information is dispersed across institutions, with 62 percent of respondents stating they maintain three or more databases. In addition, 60 percent of institutions believe they waste budget on inaccurate contact data. These issues are caused by human error and reliance on manual processes to correct mistakes.
"Colleges and universities rely heavily on contact data for many organizational processes, from admissions advertising to alumni development," said Thomas Schutz, senior vice president, general manager of Experian QAS. "Institutions need to put processes in place to eliminate the possibility for human error in data. This will allow them to become more efficient and capitalize on fundraising efforts."
To obtain a copy of Higher Education Institutions and Contact Data Quality, please visit http://www.qas.com/higher-education-institutions-and-contact-data-quality.htm.
About Experian QAS
Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 customers worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2011, was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
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