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Exopolis Creates ?Anti-Network Package For NicktoonsUnique animation style brands Nicktoons Network as ?The Animation Capital Of The World!? (October 10, 2005)
Exopolis Creates "Anti-Network" Package For Nicktoons
Reflecting on the finished product, Nicktoons Network Creative Director Thomas Markert said, ?Exopolis took our initial idea and made so much more out of it than we could have ever wished for. Nicktoons Network is now on-air and it feels the freshest out of any of the kids channels. The unique world Exopolis created mirrors the attitude of the programming, engages our viewers without talking down to them, and thoroughly incorporates our studio in Burbank as a real place where real work gets done. The Burbank Tourist Board should pay us some money for making their town look so groovy!
Nicktoons Network General Manager Keith Dawkins added, ?Exopolis created and delivered a package that has answered every main point outlined in our brief. It was truly incredible what they came up with. Every design and animation review we had with them was an eagerly anticipated event. Their talent seems inexhaustible!
?We knew we had an enormous challenge with this package, said Exopolis Creative Director Darwin Tomlinson, ?the moment we received the brief asking us to create a sort of ?anti-network package that would generate the networks attitude rather than just display its programming information. That, coupled with the request from Nicktoons to make their central headquarters, the actual Nicktoons studio in Burbank, one of the lead characters of the package, and the bold positioning of Nicktoons Network as ?The Animation Capital of the World, gave us a strong attitude to lead our creative from conception through animation.
The network package features a dizzying blend of collaged imagery. Multiple images were cut and pasted to create environments and elements that would possess frenetic energy, or ?frenegry, as the Nicktoons Network creative team called the animation style Exopolis created for the project. Exopolis Art Driector Brien Holman describes the elements of Exopolis ?anti-network package as, ?Always containing some sort of twitch, that when combined into a composition of multiple twitching elements creates an energy that brings the network a sort of hidden urgency, as if it is eagerly anticipating the next Nicktoon, or programming block.
The new package also boasts a unique modular construction. In all promotional material, tactile elements such as post-its, Polaroids, and torn paper are literally taped to the screen, deliberately obscuring the complex animation beneath, to become the only source of communication with the viewer. The tactile menu and tag elements were designed to be re-arranged haphazardly on top of the animation. According to Tomlinson, ?There is tremendous potential to refresh the on-air presence simply by taking the elements we created and re-organizing them into new compositions. The possibilities are endless.
The end result, described as ?a dazzling spectacle of watershed animations, was created with the idea of repeat viewings in mind. Each piece was built with a density of incongruous elements existing within complex collaged environments. The density creates a wealth of action on-screen, where the subtler aspects may not be noticed until a fifth or sixth viewing. This also makes Nicktoons audience of 6-12 year old viewers just as interested in what airs between the shows as they are in the shows themselves.
The Nicktoons Network re-brand recently went on-air. Exopolis co-wrote, designed, and animated the cross-channel spot which features a three-headed monster created in the self-conscious mold of early Godzilla films. Simultaneously with the on-air change-over, a montage of Exopolis Nicktoons package began playing every 15 minutes on the JumboTron screen above MTV in Times Square, New York. Both the montage and the Three-Headed Monster cross-channel spot can be seen on the Nicktoons Network website, at www.nicktoonsnetwork.com
Production Credits for Nicktoons Network redesign, Exopolis:
CREATIVE DIRECTOR: Darwin Tomlinson
ART DIRECTOR: Brien Holman
EXECUTIVE PRODUCER: Mandy Martin
DESIGNER (S): Brien Holman, Jason Cook, GMUNK, Justin Blyth
PRODUCER: Mike Harvkey
2D ANIMATOR (S): Jayson Whitmore, Brien Holman, Greg Reynard, Dan Meehan, Bill Sneed, Jake Portman
3D ANIMATOR (S): Greg Reynard, Dan Meehan, Jake Portman, Justin Blyth, Jason Cook
EDITORS: Cross-Channel spot: Jayson Whitmore; Network IDs: Jayson Whitmore, Bill Sneed, Greg Reynard
WRITERS: Charlie Short, Mike Harvkey
COMPOSER: n/a, Nicktoons Network
SOUND DESIGNER: Yuri Lane, Nicktoons Network
Platforms And Software Used: Apple Macintosh G5 duel drive desktops; Adobe Illustrator, Photoshop, and After FX; Cinema 4D, Quicktime Pro.
Exopolis is a creative studio specializing in broadcast, print and interactive design and development with a special focus on the convergence of these media. As one of a small number of companies that can provide multi-platform creative solutions, Exopolis is uniquely positioned to meet the challenges of the marketing future.
Exopolis applies the same enthusiasm and efficacy to all of their clients, from movie studios and major corporate brands to boutiques and individual artists. Each project has its own unique character and challenge, but Exopolis high standards remain consistent throughout. As the marketing landscape evolves, Exopolis evolves with it, incorporating the best in new ideas and technologies.
Exopolis works with some of the best-known brands, agencies and companies, including Universal Studios, Warner Brothers, Fox, Goodby, Silverstein & Partners, BBDO, Ogilvy, Crispin Porter + Bogusky, HBO, Nickelodeon, Bravo, AMC, and others.
In 2005, Exopolis collaborated with Crispin Porter + Bogusky on the multi-platform MINIUSA ?CCC campaign, which won a Cannes Titanium Lion. At the 2005 Promax/BDA awards, Exopolis won 2 gold medals, 3 silver medals and a bronze medal for their broadcast design.
More information on the company may be found at www.exopolis.com.
Related Keywords:Exopolis, Nicktoons, Nicktoons Network, design firm, animation, network IDs,