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Executive Producer Sila Soyer Takes The Helm of Outside Editorial

Heads up a hand-picked talent roster at SOHO-based editorial, design and visual effects boutique (February 02, 2006)

Sila Soyer Takes The Helm of Outside Editorial

Sila Soyer Takes The Helm of Outside Editorial

Sila Soyer has been promoted to Executive Producer of Outside Editorial, taking the helm of the SOHO-based editorial, design and visual effects boutique dedicated to providing ad agencies with a collaborative creative environment for their high-end traditional and new media projects.

Formerly Head of Business Development for the two year-old company, Soyer brings a diverse set of skills to her new position as she heads up a hand-picked talent roster that includes owner/editor Scott Gaillard and editors Scott Gibney, Jeff Ferruzzo, Steve Evans and Neil Gust.

?Its exciting to work with such a diverse and multi-talented team, notes Soyer. ?Each of Outsides editors has particular strengths, but their common-ground is that they all have well-rounded reels and broad experience cutting a variety of genres. Theyre also all great storytellers and share a keen sense of design and a love of music.

Senior graphic designer Jaime Lamond, graphic designer Riccardo Sinti and Discreet Flame/Inferno artist Steve Mottershead bring another set of skills and a new dimension to the company. Soyer feels that this complement of a high-caliber artists gives her a unique opportunity to take the company in some exciting new directions with high-profile effects-driven spots and technically challenging emerging media projects.
 

?As Executive Producer I have a unique opportunity to guide Outsides growth as we respond to the ever-changing needs of the advertising industry at large, notes Soyer. ?This is the kind of creative challenge I thrive on.


About Outside/NY
Outside/NY is a 4.000 square-foot SOHO-based editorial, design and visual effects boutique dedicated to providing advertising agencies with high-end, innovative solutions to their every-changing needs for creative content for both traditional and emerging medium. Their client roster includes Jaguar, Samsung, Volvo, Yahoo, Lugz, New Balance and Intel, to name a few.

For additional information contact Executive Producer Sila Soyer at 212.966.3980 or go to www.outsideedit.com.

 


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