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Executive Producer Sila Soyer Takes The Helm of Outside EditorialHeads up a hand-picked talent roster at SOHO-based editorial, design and visual effects boutique (February 02, 2006)
Sila Soyer Takes The Helm of Outside Editorial
Formerly Head of Business Development for the two year-old company, Soyer brings a diverse set of skills to her new position as she heads up a hand-picked talent roster that includes owner/editor Scott Gaillard and editors Scott Gibney, Jeff Ferruzzo, Steve Evans and Neil Gust.
?Its exciting to work with such a diverse and multi-talented team, notes Soyer. ?Each of Outsides editors has particular strengths, but their common-ground is that they all have well-rounded reels and broad experience cutting a variety of genres. Theyre also all great storytellers and share a keen sense of design and a love of music.
Senior graphic designer Jaime Lamond, graphic designer Riccardo Sinti and Discreet Flame/Inferno artist Steve Mottershead bring another set of skills and a new dimension to the company. Soyer feels that this complement of a high-caliber artists gives her a unique opportunity to take the company in some exciting new directions with high-profile effects-driven spots and technically challenging emerging media projects.
?As Executive Producer I have a unique opportunity to guide Outsides growth as we respond to the ever-changing needs of the advertising industry at large, notes Soyer. ?This is the kind of creative challenge I thrive on.
Outside/NY is a 4.000 square-foot SOHO-based editorial, design and visual effects boutique dedicated to providing advertising agencies with high-end, innovative solutions to their every-changing needs for creative content for both traditional and emerging medium. Their client roster includes Jaguar, Samsung, Volvo, Yahoo, Lugz, New Balance and Intel, to name a few.
For additional information contact Executive Producer Sila Soyer at 212.966.3980 or go to www.outsideedit.com.
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