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Exclusive: Apple Looks To 'Spruce' Up DVD LineCompany to acquire Spruce Technologies, maker of DVD authoring and encoding systems
When asked about the acquisition, Apple had only a short reply of confirmation and would not make any further comments. An Apple spokeswoman wrote to Creative Mac:
"Apple is acquiring Spruce Technologies, a leading provider of professional DVD authoring software. This acquisition further enhances Apple's position as the preeminent platform for DVD authoring. Apple will offer a migration plan to existing Spruce customers to help them preserve their investment in Spruce software."
The rumor of a Spruce acquisition had made the rounds in at least one DVD list, but the move did not seem terribly likely, given Spruce's lack of Mac software. Products in the Spruce software lineup include Premaster Tool, DVDVirtuoso, DVDMaestro, DVDConductor, DVDPerformer, SpruceLink and SpruceUp. Each one is geared toward varying degrees of authoring functionality, from high-end, turnkey professional systems to personal DVD authoring.
Spruce's encoder boards include the MPX3000, which is a real-time encoder for MPEG-1 and MPEG-2, as well as AC-3 Dolby Digital Two-Channel encoding. The other board is the ACXpress 5100, a PCI card that provides real-time 5.1-channel Dolby Digital encoding.
There is no word from Apple as to how Spruce's technologies will be incorporated into Apple's production line. Spruce's systems are geared primarily for studio work. Apple earlier this year acquired the company Focal Point Systems, which published FilmLogic, a tool for film producers using Final Cut Pro.
There's also no word from Apple on how they plan to support NT systems or whether they will continue to manufacture them. Apple's previous acquisitions of the technologies behind Final Cut Pro and DVD Studio Pro resulted in Mac-only solutions.
We'll bring you updates as they become available. For more information on Spruce, visit http://www.sprucetechnologies.com.
Related Keywords:apple, spruce technologies, dvd authoring, premastering, encoding, dolby, surround, channel, mpeg-1, mpeg-2, realtime, real-time
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