ServiceNow, the creators of , announced today that global leaders Equinix and Swiss Re will appear on stage with its CEO, Frank Slootman, and founder and chief product officer, Fred Luddy, ....." />
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Equinix and Swiss Re Headline Group of Enterprise Leaders Defining IT in the Cloud at ServiceNow's Knowledge11 Europe

Leading ITSM Thought Provokers to Share Views on Panel Entitled: Information Consumption at the Speed of Light (November 23, 2011)

SAN DIEGO, CA -- (Marketwire) -- 11/23/11 -- ServiceNow, the creators of SaaS for IT, announced today that global leaders Equinix and Swiss Re will appear on stage with its CEO, Frank Slootman, and founder and chief product officer, Fred Luddy, for their keynote sessions at the company's user conference, Knowledge11 Europe. Taking place in Frankfurt, Germany, December 5-8, 2011, the four-day event will bring together more than 150 of the largest and most forward-thinking global enterprises that are redefining IT management in the cloud era. IT leaders will share innovative ways they are using the ServiceNow IT management cloud to better serve their customers, enable virtual and cloud computing, and consolidate disparate systems to a single platform.

Speaking to an expected 300 attendees, Fred Luddy will kick off the conference at Tuesday evening's opening session with a keynote entitled Evolution of Service. Luddy will leverage his 25 years as a creator and builder of technology to explore the role of service automation in hybrid cloud computing, and the Facebook imperative. Daniel Kohler, director of IT at Swiss Re, one of the world's largest reinsurers, will then take the audience on a two-year journey of IT transformation with his keynote, Re Thinking IT.

Leading off the first full day of the conference on Wednesday, Chris Dancy, emcee and ServiceNow director of enterprise apophenia, will interview Frank Slootman on the subject of Building the Cloud Community. The discussion will highlight ServiceNow's future growth plans and continued leadership in creating a new generation of IT service automation. Following, Brian Lillie, CIO at Equinix, a leading provider of global data center services, will share his perspective in a keynote entitled The CIO of the Future. Lillie will address what one can do to embrace and lead change, and describe how he helped position Equinix IT for success.

The final keynote, scheduled for Thursday, will be a panel discussion entitled Information Consumption at the Speed of Light. It will focus on consuming, sharing and evaluating the stream of information IT workers face every day. Join moderator Chris Dancy as he chats with three of the ITSM world's most thought provoking knowledge consumers: Riitta Raesmaa, Vice President and Partner at Sopima Oy, Ben Clacy, CEO of itSMF UK, and Stephen Mann, Forrester Research Senior Analyst.

Knowledge11 Europe will feature more than 50 keynotes, customer case studies, hands-on workshops and training sessions. Over 300 registered attendees, representing nearly 150 customers from 11 countries, will join ServiceNow and its partners to discuss trends and share best practices on the most relevant SaaS for IT topics including cloud management, service catalog, CMDB, core ITIL processes, PaaS and social IT. In addition to Equinix and Swiss Re, this year's presenters include customers and partners such as Bosch und Siemens Hausgeräte, CERN, National Bank of Belgium, Orange Business Services and Tegut... Gubtberlet Stiftung & Co.

ServiceNow is pleased to welcome its sponsors: Orange Business Services, Aspediens, WSP-Consulting, Bomgar, G2G3, GFT, Innovise, ncc solutions, and Prozessfux AG.

For more information about the event, or ServiceNow, please visit

About ServiceNow
ServiceNow was created to break all the old rules of enterprise IT management software. Born in the cloud, ServiceNow makes IT immediate, social and intuitive. From the beginning, the company set out to give IT people powerfully simple cloud services that just work. Today, the world's most recognizable and innovative companies rely on SaaS from ServiceNow to transform IT. Founded in 2004, ServiceNow was ranked the number five fastest-growing company in North America on Deloitte's 2011 Technology Fast 500 and is the undisputed market share leader in SaaS for IT. For more information, please visit or A live, no-registration-required instance of ServiceNow is always available at

ServiceNow media contacts:
Michael Zeglin

Will Stickney

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