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Equator and ASTRI to Show Full D1 on BSP-15 ProcessorVolume leader in AVC/264 product market targets consumer devices (September 08, 2004)
Equator Technologies, Inc., a leading provider of high-performance, programmable and power-efficient system-on-a-chip (SoC) processors for video delivery, and Hong Kong Applied Science and Technology Research Institute Company Limited (?ASTRI) an applied R&D institution conducting world-class customer-focused research, and delivering superior quality technologies, today announced that they will jointly showcase a D1-resolution AVC/H.264 real-time video encoder and decoder on the Equator BSP-15 processor platform at IBC, Sept 10-14 in Amsterdam, The Netherlands. This low-cost, single-chip implementation of AVC/H.264 on the BSP-15 processor will enable a wide range of high-volume consumer applications ranging from IP set-top boxes, IP videophones, digital video recorders and other digital media adapter products.
AVC/H.264 represents a significant advancement in video compression technology, doubling the efficiency of digital transmission and capacity of storage without compromising visual quality. This implementation of the real time D1 resolution baseline level 3 AVC/H.264 video encoder and decoder can each run on a single BSP-15 chip, and produce DVD quality video at less than 1Mbps. As a result of ASTRIs focus and expertise in multimedia and wireless technology, the ASTRI AVC/H.264 codec is optimized to achieve optimal video quality through narrow and fluctuating channels.
?The Equator BSP-15 chip provides the performance and competitive price point to deliver our codec technology. Single-chip embedded solution is more cost effective because it achieves the quality and efficiency that it used to take two or three or even more chips to achieve, said Dr. Shen-Chang Chao, vice president of communications and application software and wireless technology for ASTRI. ?Products and applications using ASTRIs codec technology will benefit immediately from improved video quality and reduced cost. Since our solution is 100% software programmable, products that utilizes our solution will also benefit from continued improvement and innovation on the algorithmic front in the future.
?Our total focus on digital video, the performance of our architecture and the cost-effectiveness of our devices has enabled our customers to be first to market with AVC/H.264 based products, and to dominate the industry in shipment volumes. We are proud to be the volume leader in the early AVC/H.264 market, said Rich Christopher, president and CEO of Equator Technologies. ?Our collaboration with ASTRI will take our AVC/H.264 offering to the next level single-chip, low-cost solution for the high volume, cost-sensitive consumer space.
Equator and ASTRI will be demonstrating the D1 AVC/H.264 live encoder and decoder at IBC 2004 in the Equator Technologies. booth (11.124) and the MPEG Industry Forum Booth (4.239), September 10-14 at the RAI, Amsterdam, The Netherlands.
About Equator Technologies, Inc.:
Equator Technologies is a provider of high-performance, programmable and power-efficient system-on-a-chip (SoC) processors for video streaming and image processing applications. Equator offers its proprietary BSP family of chips, iMMediaTools software development toolkit, media libraries and reference platforms to customers worldwide. Equators video-centric SoC solutions are available for digital media, digital video communications and video security and surveillance applications. Founded in 1996, Equator is a privately held company headquartered in Campbell, California, with additional offices worldwide. More information about Equator is available online at http://www.equator.com.
ASTRI commenced its operation in September of 2001 with full financial support from the Government of the Hong Kong Special Administrative Region. Its public mission is to perform relevant and high quality research and development (R&D) for transfer to industry for commercialization with a view to upgrading the technology level of the local industry and stimulating the growth of technology-based industries in Hong Kong. Its current R&D foci are photonics technologies, wireless communications, Internet applications, integrated circuit design and biotechnology. ASTRI aims to transfer its technologies to industry through licensing, joint ventures, and company spin-offs. For further information about ASTRI please visit www.astri.org
Related Keywords:Equator, ASTRI, BSP-15, Processor, AVC/264, Equator Technologies, system-on-a-chip, SoC, Hong Kong Applied Science and Technology Research Institute Company Limited, encoder, decoder, IBC, Dr. Shen-Chang Chao, Rich Christopher,