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Epson Selects Maxymiser to Improve Online Shopping and Customer Service Experiences With Multivariate Testing & Personalization

(May 07, 2012)

NEW YORK, NY -- (Marketwire) -- 05/07/12 -- Maxymiser, the global expert in online multivariate testing, personalization and optimization solutions, today announced that it has been selected by Epson America to conduct comprehensive website testing, mobile testing and behavioral targeting across its product lines. Catering to consumer, business, photographic and other markets, Epson sees the importance of optimizing web product content, ecommerce, and support information to meet customer needs in the growing online segment.

"Engaging a full service testing and optimization vendor like Maxymiser is essential for us to continue to meet the needs of a changing marketplace," said Sandra Texidor, web manager, Epson America Inc. "We evaluated other services in the marketplace, but Maxymiser came to the table with significant technological advantages, including a single platform for integration, easy usability, and no demands on our IT department."

Maxymiser's unique managed services and OneTouch™ integration platform allows Epson to manage all website tests and changes without the need for coding and back-end work, leading to a lower cost of ownership, incredibly fast delivery to market, and the ability to launch multiple test campaigns at once across a variety of localized and branded sites. Epson will employ MaxTEST™ (A/B and multivariate testing solutions), MaxSEGMENT™ (behavioral targeting/segment discovery) and MaxMOBILE™ (mobile site testing and personalization).

"When your business is condensed to a 17-inch computer screen or a 3-inch mobile screen, the smallest change or tweak can have a dramatic impact on conversions," explains Mark Simpson, Founder and President of Maxymiser. "We give companies the ability to study and measure the impact of these changes, so it removes the guesswork. You can now determine exactly what changes will deliver the greatest ROI. For companies like Epson, this knowledge is revolutionizing their ecommerce."

To learn more about Maxymiser, its services and clients -- visit

About Maxymiser
Maxymiser is the global expert in multivariate testing, personalization and optimization solutions. Brands such as Finish Line, Hertz, Teleflora and Time Warner Cable use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalized experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognized by leading industry analysts as best-in-class. To learn more about Maxymiser and its services and clients, visit

About Epson
Epson is a global imaging and innovation leader whose product lineup ranges from inkjet printers and 3LCD projectors to sensors and other microdevices. Dedicated to exceeding the vision of its customers worldwide, Epson delivers customer value based on compact, energy-saving, and high-precision technologies in markets spanning enterprise and the home to commerce and industry. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 75,000 employees in 97 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates. To learn more about Epson, please visit

You may also connect with Epson America on our website at, on Facebook (, Twitter ( and and YouTube (

Mark Ballard
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