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Entertainment Technology Alliance Co-Locates Conference & Exhibits At C3 In New York City, June 27-29

Bob Greene, Starz Entertainment Group Delivers Keynote on June 27th (March 16, 2006)

Entertainment Technology Alliance (ETA) today announced it will co- locate its 5th Annual Conference and Exhibition at C3 ( ( June 27-29, 2006 in New York City at the Jacob Javits Convention Center. C3 Expo is a major market place for the buying and selling of information technology and ETA has expanded the focus to encompass a market for the buying and selling of entertainment technologies.

The opening ETA Keynote will be delivered on Tuesday, June 27th at 1:30 p.m. by Bob Greene, senior vice president of Advanced Services, Starz Entertainment Group. Greenes keynote ?The New Wave of Video-on-the-Go will give attendees an overview on the market opportunities and business challenges for the emerging downloadable video on the go market. He will cover business and distribution models, DRM and content ownership issues, and will provide a vision of what consumers can expect in the future.

ETA ( ( will present three days of conference sessions, keynote presentations, and case studies addressing the most pressing issues facing the entertainment and technology sectors. Sponsors and exhibitors will be located in the ETA Pavilion on the C3 exhibit floor and the ETA Theatre will host conference sessions and case studies. This years conference topics include: digital asset management, mobile entertainment, gaming, rights management systems, IPTV, and digital home entertainment. "This is an exciting year for C3Expo and ETA, and the technologies we are covering this year are growing at an explosive rate" said Todd Brockman, Chairman of ETA.

Several case studies will take place during the conference including Sony Pictures Entertainment (SPE) digital asset management (DAM) solution. Donald Wong, vice president and Ben Masek, executive director for SPEs Digital Media Initiatives will discuss how a new web-based system has saved hundreds of thousands of dollars for a single syndicated show. Together they will show how DAM software helped SPE fully utilize, re-purpose, and even monetize their high-value digital assets to create business agility, and a high return on investment.

?We are delighted to have ETA host their conference at C3 this year, said Mark Dineen, vice president and show director of C3. ?ETA brings leading technology companies top creative talent and entertainment industry executives who will debate current issues surrounding the convergence of technology and entertainment.

About C3
Successfully launched in 2005, C3 brings corporate and channel buyers together with the industrys premier technology manufacturers. The C3 audience was comprised of nearly 10,000 enterprise professionals from the fields of business, finance, government, retail and education. C3 is produced by H.A. Bruno, LLC a producer of international trade shows in technology, business franchises and machinery and packaging.


About ETA
The Entertainment Technology Alliance was founded in 1998 to educate and bring professionals together from within the entertainment and technology industries. ETA hosts industry specific conferences to help foster the understanding of technology trends and challenges by bringing together independent technology experts, leading business authorities and acclaimed authors. Aimed at senior level executives and business decision makers, ETA conferences deliver content that is strategic, cutting-edge and vendor neutral.

For more information about ETA, please visit ( or contact [email protected].

For more information on participating at the Entertainment Technology Alliance contact Waco Hoover at 917-655-0818 or [email protected].


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Related Keywords:Entertainment Technology Alliance, C3, ETA, video on the go, DRM, mobile entertainment, IPTV,


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