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Ensequence Testing Facilities Drive iTV

Company to showcase Interactive TV Lounge at IBC2004 (July 14, 2004)

Ensequence announces that they will be demonstrating their Interactive TV Lounge at IBC2004. In addition, Ensequence is pleased to announce the deployment of their new State-of-the-Art testing facilities expected to drive iTV deployment.

One of the most rigorous components of creating interactive TV content is ensuring that it will be viewable on a multitude of different set top boxes (STBs). At IBC2004, attendees are invited to learn about how Ensequence helps ensure the success of interactive programs and commercials by offering their customers the unique opportunity to book time in their STB testing facilities. The London- and Portland-based facilities allow customers to conduct their own quality assurance testing on multiple STB platforms prior to sending their interactive content to operators for distribution.

"Usage of our interactive testing facilities helps facilitate passage through intensive testing phases and enables the rapid deployment of interactive TV applications," said Ben Collins, deployment and integration architect at Ensequence.

Six broadcast head ends -- providing the highest level of testing possible -- complement Ensequence's STB testing facilities in Portland. For creatives delivering content to operators, the testing facilities provide an advantage because customers have the opportunity to test functionality and view their content the same way that viewers will.

"The testing centers are part of the Ensequence drive to enable the rapid, successful, and simple deployment of interactive TV applications," said John Holland, Ensequence's United Kingdom sales and marketing director. "This follows the recent launch of the Ensequence Developer Program, which dramatically lowers the entry costs for producers wishing to create interactive television content."

Further information about the company's unique testing facilities will be available at the Ensequence stand #3.102 at IBC2004.

About Ensequence
Ensequence is the premier provider of television authoring software that allows creatives to develop, test, and air interactive shows and commercials. Prominent interactive TV leaders such as the BBC and the Discovery Channel were the first to adopt the Ensequence suite of on-Q software.

Ensequence is revolutionizing the way advertisers, networks, broadcasters, and operators interact with their viewers. Established in 2000, Ensequence enables operators to deliver interactive programs and advertisements that captivate and retain audiences, improve viewer loyalty, capture sought-after demographics, and drive unparalleled response rates from consumers.

The Ensequence suite of on-Q software reduces the time and financial commitment required to produce interactive TV content. It puts creatives, rather than engineers, in the driver's seat and allows them to articulate their creative vision without the need for time-intensive coding and scripting.

Ensequence is headquartered in Portland, Oregon with an office in London. Additional information is available at


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Related Keywords:Ensequence, iTV, Interactive TV Lounge, IBC2004, set top boxes, STB, Ben Collins, testing facilities, John Holland, Ensequence Developer Program,


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