|Page (1) of 1 - 08/12/04||email article||print page|
Ensequence Expands Operations With Office in NYCNew facility and staff drive licensing of on-Q software coast to coast (August 12, 2004)
Ensequence, the leading provider of interactive TV (iTV) authoring tools, today announced that it has opened an office in New York City and hired new executives in a move designed to support the company's growing prominence in the broadcasting community.
The Ensequence presence in New York City will support the growing demand for interactive shows and commercials to recapture viewers through real-time engagement. Ensequence on-Q software suites give producers and creative teams the tools to design, test, and broadcast interactive shows and commercials. The New York City office will provide on-Q software sales and service support to the high concentration of East Coast customers. The company's Eastern field staff includes Regional Sales Manager Tom Miller and Eastern Regional Technical Sales Engineer Eric Feinstein.
"Our product enables the television industry to satisfy consumer demand for real-time gratification," said Ensequence President and CEO Dalen Harrison. "The expectation that consumers can point and click the remote control to vote for their favorite singer or request a free sample has always made sense, and consumers love to interact, especially when it comes to entertainment."
New Ensequence Staff
Miller, who has more than 20 years of sales experience in the broadcast, satellite, and cable markets, was most recently Chief Strategy Officer for iTV at NDS Americas. Feinstein comes to Ensequence from Viacom, where he served as Director of Technology Development.
As further testament to the company's growth in the U.S. market, the Ensequence management team now includes Kari Minton as Vice President of Finance and Belinda Adkisson as Vice President of Marketing Communications.
Minton brings strong finance and administrative leadership to Ensequence. Her 19-year career includes experience in wireless and cable broadband systems, semiconductor manufacturing and sales, distribution of computer supplies and accessories, and Big Four public accounting. She has worked in a variety of companies, from startups to publicly traded companies.
Most recently, Minton served as Vice President of Finance and Administration at BeamReach Networks, a venture-backed provider of broadband access systems for the deployment of wireless high-speed Internet services. Prior to joining BeamReach, Minton was Group Director/Corporate Controller at Terayon Communication Systems (NASDAQ: TERN) where she led Terayon's expansion from a pre-public company to a publicly traded company with more than $300 million in worldwide revenues.
Joining Minton at the company's Portland, Ore.-based headquarters, Adkisson has earned a reputation for innovation by carving out new categories in existing markets and capitalizing on trends in emerging markets. She is recognized as a marketing communications visionary with a consistent track record for positioning, driving, and capturing market leadership at everything from startups to Fortune 50 companies.
Adkisson specializes in establishing brands in emerging markets. Most recently, she was principal of Pipeline Communications, Inc., a full-service marketing and branding agency. Her previous experience includes executive positions with Web conferencing leader Placeware, now owned by Microsoft, and positions with Reynolds and Reynolds Healthcare, NCD, Portland Software, and EnvoyGlobal.
Continuing its commitment to targeted and timely innovations, Ensequence will make product announcements during its exhibition at IBC2004 in Amsterdam, September 10-14, 2004.
Ensequence is revolutionizing the way advertisers, networks, channels, broadcasters, and operators interact with their viewers. Established in 2000, Ensequence is the premier provider of interactive TV software used to create, test, and air interactive shows and commercials. Ensequence on-QT software suites reduce the time and financial commitment required to produce interactive content. Prominent interactive TV leaders such as the BBC and the Discovery Channel were first to adopt on-Q software. For more information about Ensequence, visit www.ensequence.com.
Related Keywords:Ensequence, on-Q, iTV, interactive TV, Tom Miller, Eric Feinstein, Dalen Harrison, Kari Minton, Belinda Adkisson, IBC2004,