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Enlighten Wins W3 Award for Jimmy John's Responsive Design Website(October 02, 2013)
Ann Arbor, MI, Oct. 2, 2013 (GLOBE NEWSWIRE) -- Enlighten announced today that its recent website redesign for
popular restaurant chain Jimmy John's Gourmet Sandwiches has been
awarded a W3 Award by the International Academy of the Visual Arts.
The site, which launched earlier this year, took Silver in the
Restaurant Website category.
Located at jimmyjohns.com, the brand website features a fully
responsive design with an emphasis on interactivity, customization
and social media. A new streamlined online ordering process using
open web standards eliminates the need for native mobile apps. A
Google Maps-based "Find a JJ's" page lets customers use their
current location to identify nearby Jimmy John's stores, while
custom Instagram integration showcases a curated selection of the
best photos tagged with the #JimmyJohns hashtag. Users can
familiarize themselves with the Jimmy John's menu through an online
ordering tool that allows them to customize their sandwiches online
prior to purchase, as well as view dynamically-calculated
This is the sixth year in a row that Enlighten has won a W3
Award, which honors "creative excellence" on the web. Last year its
Hunter Douglas iPad app, called "The Art of Window Dressing," won
Silver in the Mobile Applications - Shopping category. Also geared
toward consumers, the app provides access to 50 Hunter Douglas
products and 5,000 color and fabric options, which users can
explore prior to making a purchase.
"We've seen a big shift in the way business sites and apps are
being designed," says Steve Glauberman, CEO of Enlighten. "Now more
than ever it's important to give users the tools and features they
need both to engage with the product before making a purchase, and
to interact with the brand online. The Jimmy John's site is highly
functional, but it's also fun."
For the complete list of 8th Annual W3 Awards
winners, please visit http://www.w3award.com.
Enlighten (www.enlighten.com) is an award-winning digital
marketing, online advertising, web development, data analytics and
strategic consulting firm building innovative online experiences
for major brands including Hunter Douglas, Richmond American Homes,
John Frieda®, Jergens®, Bioré®, illy caffè, Olympic Paint and
Stain, Fruit2O, Jimmy John's, HealthMedia, Comerica, Johnson &
Johnson and more. Based in Ann Arbor, the independent digital
marketing agency was founded in 1983.
A photo accompanying this release is available at:
CONTACT: Tessa Wegert
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