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Engine Room Revs Up Fox Sports Network GraphicsProduces six different film shoots in support of network?s on-air graphics (October 28, 2004)
Creative Directors at Fox Sports Net Graphics recently turned to Engine Room to heighten the networks promotional efforts. The ER film unit led by Owner/Cinematographer Dan Schmit and Executive Producer Michael Caplan has produced six different film shoots for the Fox sports networks in support of their on-air graphics.
Engine Room filmed the Los Angeles Coliseum for next years Super Bowl opening, celebrity talent for the launch of the new Max Kellerman show ?I, Max, downtown Los Angeles locations for ?Best Damn Sports Show Period, the USC marching band for ?College Football Saturday, and a technically challenging talent green-screen project for the launch of the new Fox College Sports Network.
According to Schmit, the biggest production was set at the Los Angeles Coliseum, which will become the backdrop for the broadcast open of next year's Super Bowl. Months of designing and preparation preceded the shoot.
?Knowing how passionate Fox was about this project, we were honored to be a part of it, says Schmit. ?The team at Fox works on sports programming all year, but the Super Bowl holds almost religious significance for them.
The Fox College Sports Network launch was unique in many ways, with HD footage treated as a purely graphic element, ?similar to Apples unusual I-POD silhouette campaign, but taken to the next level, according to Schmit. ?The difference was that additional detail was needed by the design team to keep their talent types identifiable.
To meet this demand, Engine Room cast cheerleader and gymnastic teams, football, basketball and baseball officials, and sports fans of all kinds to be photographed in front of a green screen. To secure the added silhouette detail required, all the talent was dressed only in red, white or black clothing, while any exposed skin was painted blue with body paint and make-up. This approach turned the footage into purely graphic elements, allowing the Fox designers the ability to isolate any physical portion of the performing talent and give it a different look. The production succeeded in capturing the high level of graphic control needed to execute the design and enough raw materials for an entire year of network IDs and show promos.
?As a director of photography with a strong visual effects background, I enjoy the challenges involved with each of the projects Fox brought us, said Schmit. ?If you've got a graphics pipeline to fill at the level of FSN, there is no substitute for custom, live-action elements to keep a network ID or show graphics package fresh. At Fox, Gary Hartley, Senior Vice President and Creative Director and Cathy Perow, Director of Production, know this. As a result Fox viewers are in for a treat this year as the shows are being produced at a visual and creative level well above the rest.
?There arent many production companies in Los Angeles set up like ER where clients can bring their own creative and just find the talented execution they need to put their ideas on the screen. We provide complete four-wall production support, including: casting, wardrobe, art department, locations, crew and equipment. Our studio even hosts its own green screen stage, making shooting about as turn-key as it can ever be.
Gary Hartley of Fox adds ?We came to Engine Room with an ambitious concept that involved an intricate combination of live action and computer animation. Not only did Dan and his people deliver, but the whole live action process was enjoyable. The Super Bowl is the biggest thing we do. Based on the flawless production weve enjoyed with Engine Room in the past, I was totally confident that Dan could deliver the 30 plus shots for us...and he did!
For Engine Room
Director of Photography: Dan Schmit
Executive Producer: Michael Caplan
For all Fox Sports Projects
Senior Vice President, Creative Director: Gary Hartley
Director of Production: Cathy Perow
Project Specific Credits
"Best Damn Sports Show Period" - Director/Designer Carlos Aguero
"College Basketball" - Director/Designer Everett Campbell
"College Football Saturday" - Director/Designer Carlos Aguero
"Fox College Sports" Network - Director/Designer Darryl Mar
"I, Max - Director/Designer Clay Lipsky
"Super Bowl" - Director/Designer Nick DiNapoli
For more information, please visit: http://www.engineroomvfx.com
Related Keywords:Engine Room, Fox Sports Network, Fox, Cinematographer, Dan Schmit, Michael Caplan, green screen, Gary Hartley, Cathy Perow,