|Page (1) of 1 - 10/18/11||email article||print page|
Engage PR and Sustainable Silicon Valley to Host Webinar on Using Social Media to Build Thought Leadership for SustainabilityThe Webinar Will Guide Tech and CSR Executives on Integrating Social Media Into Company Strategy (October 18, 2011)
ALAMEDA, CA -- (Marketwire) -- 10/18/11 -- Engage PR, an award-winning high-tech public relations agency, announced today that it will jointly host a webinar with Marianna Grossman of Sustainable Silicon Valley (SSV) on "Using Social Media to Build Thought Leadership for Sustainability." Engage PR Owner and Principal Jeannette Bitz and Account Director Fran Lowe will lead the presentation by discussing strategies and methods for implementing an integrated marketing and social media program that will help executives raise visibility and bolster company awareness. Leon Kaye, sustainability/CSR blogger and columnist will focus on strategic use of Twitter to build relationships and influence.
The hour-long webinar will detail the steps required to leverage social media to amplify key messages. Attendees will learn the steps required for integrating social media into an organization's overall marketing and PR plan. Key topics to be discussed include employing a multi-channel approach for influencing conversation and coverage online, methods for building relationships online and how social media is used in green tech and CSR. The presenters will share examples of C-level executives who are mastering social media for sustainability, as well as address various social media channels including green and sustainability networks, including Sustainable Silicon Valley's EcoCloud network
Monday, October 31, 2011
1:00-2:00 p.m. Pacific Time
Marianna Grossman, Executive Director, Sustainable Silicon Valley
Jeannette Bitz, Owner, Engage PR
Fran Lowe, Account Director, Engage PR
Leon Kaye, Greegopost.com, CSR columnist for The Guardian
To register for this event, visit: https://www3.gotomeeting.com/register/357909302
About Engage PR
Engage PR, located in the heart of Silicon Valley is a premier public relations agency whose creativity, experience and passion build mindshare for companies at all stages of growth. The firm's domain expertise and strong track record enable it to create bold, results-oriented programs that capture the interest and respect of investors, customers, partners and industry influencers.
Copyright @ Marketwire
Related Keywords: social media, executive webinar, CSR, social media webinar, sustainable, silicon valley , Marketwire, ,