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Endless Noise ?Never Quits In New 30-Second Adidas SpotProduces original music for a new Adidas 30-second spot called ?Never Quits.? (August 03, 2005)
Endless Noise, one of the leading original music production companies in America specializing in commercials, TV programs, films, and multi-media projects, has produced original music for a new Adidas 30-second spot called ?Never Quits. The announcement was made today by Endless Noise founder/Creative Director Jeff Elmassian.
For client TBWA Chiat Day / San Francisco and producer Joe Calabrese, Endless Noise, under Elmassians direction, produced music featuring pizzicato strings, mandolin, and a light percussion track with some rhythmic synth effects. The final result was designed to convey a ?circus funhouse chamber music effect.
Regarding Endless Noises musical contributions, Mr. Calabrese said, ?This spot features a lot of chaos and destruction, things breaking, deflating and blowing up, while our runner is oblivious to his surroundings. We needed Endless Noise to give us music representing the runner, music that would be playful and innocent, as he continues bopping past the chaos around him. This music, much like a Wes Anderson track, needed to complement the sound design, and be minimal, sparse, and entertaining. Endless Noise delivered what we were after perfectly.
In the spot ?Never Quits, a lone male jogger runs through his neighborhood, while a series of ?air inflated objects begin to suddenly, and oddly, deflate for no good reason. These objects include a balloon rabbit head, a little girls pogo stick, waterbeds, tires on parked cars, and a number of inflatable jumping castles at a childrens party. The phrase ?Cushioning that Never Quits appears over a close up of the joggers Adidas shoes, as an enormous truck experiences multiple tire blow-outs right in front of the man. Undaunted, the jogger just keeps on going.
Mr. Elmassian said, ?At Endless Noise, our forte is to do original music that cannot be easily referenced with a pre-existing track. We do this by bringing to musical life the verbal concepts conveyed by our clients and putting that life into their spots. For ?Never Quits, we had approximately a 24-hour turnaround provided by the agency. In our first round, there were about 15 original demos.
Then we had another 24 hours to refine the selected track. In the end, were extremely proud of how the final spot came out. This commercial was already great before our involvement. Were proud to have been able to provide it with a cool piece of original music.
Adidas ?Never Quits Credits:
Music Company: Endless Noise, Santa Monica, CA
Creative Director: Jeff Elmassian
Composers: Jeff Elmassian and Scott Friedman
Executive Producer: Shari Christensen
Producer: Roxanne Morganstern
Mix House: Crescendo / San Francisco
Mixer: Craig Helmhotz
Sound Design: Marshall Grupp with Sound Lounge, NY, 149 5th Ave. New York NY 10010
Ad Agency: TBWA Chiat Day / SF, 55 Union Street, San Francisco, CA 94111
Producer: Joe Calabrese
Production Company: MJZ, 2201 Carmelina Avenue, Los Angeles, CA 90064
Director: Nicolai Fuglsig
About Endless Noise:
Founded by renowned musician/composer Jeff Elmassian, music and sound design company Endless Noise, based in Santa Monica, CA, composes and produces innovative and cutting-edge music and sound design for commercials, TV programs, films, and multi-media projects.
Endless Noise has recently produced original music for TV commercials promoting Nike, Audi, Lexus, Verizon, MasterCard, Dell Computers, Cheerios, Chevrolet, Claritin, EA Games, Mazda, Nissan, Lucky Charms, American Express, Samsonite, Folgers, and many other major advertisers.
Building on its Grammy, 2003 Cannes Gold Lion/Excellence in Music, Clio, AICP, D&AD, London International Advertising, International ANDY, International Monitor, and One Show Award-winning accomplishments and its solid track-record working with leading entertainment companies and ad agencies, Endless Noise offers the proven ability to create the perfect music and sound design for the worlds most ambitious projects.
Endless Noise is located at 1453 Third Street Promenade, # 320, Santa Monica, CA. 90401. For more information, please call executive producer Shari Christensen at 310/566-1463, or visit www.endlessnoise.com
Related Keywords:Endless Noise, Adidas, original music production, TBWA Chiat Day, sound design,