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Endless Noise Announces New ProjectsCompany retained to compose original music for numerous new spots (November 04, 2004)
Endless Noise, one of the leading original music production companies in America specializing in commercials, TV programs, films, and multi-media projects, has announced that the company has been retained to compose original music for numerous new spots from such major advertisers as Mastercard, Dell Computers, Cheerios, Chevrolet, and Claritin. The announcement was made today by Endless Noise founder/Creative Director Jeff Elmassian.
About Endless Noise’s New Projects
** Mastercard: For client McCann-Erickson/New York, Endless Noise created and produced original music for a 30-second spot promoting Mastercard, entitled “The Vacation of Peyton,” featuring Indianapolis Colts quarterback Peyton Manning. Endless Noise’s client for this project was Greg Lotus, Executive Producer, McCann-Erickson.
For the spot, Endless Noise developed straight forward Hawaiian/lounge-style music featured slack-key guitar, ukulele, and pedal steel guitars, in a humorous, comedic tone.
** Dell Computers: For client DDB/Chicago, Endless Noise created and produced original music for four spots (3-60s and 1-30) entitled “Procrastinator” “3 AM,” “Clay’s Talent,” (all have just begun to air,) and “Warning Signs.”
For these spots, Endless Noise utilized a small ensemble, with quirky pieces evoking a contemporary feel. These pieces included woodwinds, clarinets, oboes, pizzicato strings, with synthesizer, theramin, and loops and beats sound effects.
For the spot “Procrastinator,” Endless Noise developed a music and sound collage, constantly cutting back and forth between scenes where the music and sound had to work in tandem as ambient background audio.
Endless Noise’s clients for these spots were Joel Goldsmith, Executive Producer, and Dan Fietsam, Creative Director, DDB/Chicago. Regarding their work, Mr. Fietsam said, “Endless Noise had a number of composition and environmental challenges for these spots, and they nailed them every time. The spot ‘Warning Signs’ features one of my favorite pieces of music that I’ve heard during this past year. We were thrilled with them…they are a bunch of great guys.”
** Honeynut Cheerios: For client Saatchi & Saatchi in New York, Endless Noise created and produced original music behind an animated 30-second spot called “Honeynut Falls.” For this project, Endless Noise developed a traditional orchestral score, depicting broad humor with big melodic themes, along with a good deal of sound design to seamlessly integrate with the score. The music was in the vein of intricate wind and brass writing.
Endless Noise’s client for the spot was Eric Korte, Executive Music Producer, Saatchi & Saatchi. Regarding their work, Mr. Korte said, “They fulfilled the assignment brilliantly. They produced some classic music for animation, and Jeff Elmassian hit it spot on. His music works beautifully.”
** Chevy “Cobalt”: For client Campbell-Ewald of Warren, MI, Endless Noise created and produced original music behind three 30-second spots promoting the Chevy Chevrolet’s new “Cobalt” car. The spots were entitled, “Bump”, “Can’t Sleep” and “Get Away with More”. The spots broke during the second week of the Olympics, and have been airing on a wider platform, including as a cine-release in movie theaters, since that time.
The music for the Cobalt spots featured jazz-noir scored tracks, with a tinge of European flavor, utilizing small combos—piano, bass, guitar, and flutes, along with a contemporary rhythm section and loops.
Regarding the Chevy Cobalt spots, Jim Gilmore, Senior VP/Executive Producer, Campbell-Ewald, said, "This entire project was done on a very fast turnaround. Jeff Elmassian was amazing. He was able to sort out everything we needed very quickly and responded back to our needs right away. Everyone was extremely pleased with Jeff's music."
**Claritin: For client Ogilvy & Mather in New York, Endless Noise created and produced original music behind two new 30-second spots, “Careful Consumer” and “Worst/Best,” promoting Claritin allergy relief medicine. The music was in the genre of contemporary rock, with a novel/playful approach to orchestration and arrangement. The music featured guitar, bass, drums, with solo lines by an ocarina flute and a slide whistle.
Endless Noise’s client for this project was Ariel Borow, Music Producer, for Ogilvy & Mather/New York. She said, “We were looking for a fresh sound for this new client, and Endless Noise delivered very high quality music to us. They provided a variety of styles, interpretations and perspectives, with a multitude of options. The end result was terrific music that portrayed a very distinct quality and sound.”
About Endless Noise
Founded by renowned musician/composer Jeff Elmassian, commercial music and sound design company Endless Noise composes and produces innovative and cutting-edge music and sound design for commercials, TV programs, films, and multi-media projects. In addition to the projects listed above, the company has recently produced original music for TV commercials promoting Audi, Lexus, American Express, Samsonite, Folgers, and many other major corporate advertisers.
Building on its Grammy, 2003 Cannes Gold Lion/”Excellence in Music,” Clio, AICP, D&AD, London International Advertising, International ANDY, International Monitor, and One Show Award-winning accomplishments and its solid track-record working with leading entertainment companies and ad agencies, Endless Noise offers the proven ability to create the perfect music and sound design for the world’s most ambitious projects. The company is based in Santa Monica, CA.
Related Keywords:Endless Noise, music production, Jeff Elmassian, McCann-Erickson, Greg Lotus, DDB, Joel Goldsmith, Dan Fietsam, Saatchi & Saatchi, Eric Korte, Campbell-Ewald, Jim Gilmore, Ogilvy & Mather, Ariel Borow, Celia Williams,