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Encore Hollywood Passionate over Etheridge's Refugee VideoArnold Ramm?s Sensitive Color Treatment Captures Singer?s Fiery Performance
Encore Hollywood used color to help capture the dynamism and charisma of Melissa Etheridges performance for her new video Refugee. Colorist Arnold Ramm performed final color correction for the video which is set inside a high-rise hotel with Etheridge delivering much of her performance from beneath a bed. Directed by James Frost, the video is the first release from Etheridges forthcoming retrospective album on Island Def Jam, Greatest Hits: The Road Less Traveled.
In coloring the video, Ramms role was to establish a mood in keeping with its theme of alienation. ?The video is all about isolation, a concept that is beautifully reflected by Etheridges withdrawal to a ?safe place under the bed, said Ramm. ?The look of the video expresses that feeling in the way that the primary colors are crushed.
Ramm initially color corrected all of the footage that was shot for the video. After it was edited, he performed a second color correction pass in a tape-to-tape environment to establish balance between scenes. ?In the initial color correct, I reacted to the track and Melissas performance, Ramm explained. ?The color correct could then be used to help drive the editorial. The final pass then gave us an opportunity to revisit some of the subtleties and fine tune the work.
What most impressed Ramm with the video was Etheridges emotional performance. ?She looks fantastic and the intensity of her eye contact was incredible, he said. ?We tried to capture the impact of her performance with the color. I approached it as if I were 'performing' along with her.
James Frost directed the video for Strato Films, Justine Smith, executive producer; Mark Hall, producer and Omer Ganai, director of photography.
Encore Visual Effects is located at 6344 Fountain Avenue, Hollywood, California 90028. For more information, call Griffin Guess at (323) 466-7663 or visit www.encorehollywood.com.
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