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Encore Hollywood Creates a "Hole" New Look for Lifesavers
Encore Hollywood provided color correction services for a new pair of computer-animated spots for LifeSavers that imagine a world where parts of nature have taken on the candys distinctive shape. Colorist Mike Cosola gave the surreal spots a touch of reality by applying a filmic look to the computer-generated imagery. Roman Coppola directed the spots for Foote, Cone & Belding, New York.
One spot shows a fairy tale meadow dotted with cherry trees. When the camera moves in for a closer look, the cherries are seen to have holes. The voice-over promotes new, sugar-free LifeSavers, noting, ?at last, that true cherry taste has no sugar carbs.
Cosolas task was to enhance the spots slightly-more-beautiful-than-life look by making subtle adjustments to light and color values. ?We wanted to make the environment appear more like a real place by adding texture and dimensionality to the animation, he explained. ?We didnt want it to seem too CG, too clean. We reined in some colors, while letting others pop through.
The second spot, has a different tone, presenting a nighttime winter scene of a house nestled in a snow swept forest. Here, the snowflakes have adopted the LifeSavers hole. ?We used Power Windows to give the lighting direction and the soft quality of moonlight, Cosola said. ?We added a dynamic to the snowflakes so that they really glow, and pushed the glints and highlights.
Encore Hollywood is located at 6344 Fountain Avenue, Hollywood, California 90028. For more information, call (323) 466-7663 or visit www.encorehollywood.com
About Ascent Media Group
Santa Monica, California-based Ascent Media Group, Inc., a wholly owned subsidiary of Liberty Media Corporation (NYSE: L, LMC.B), provides creative and technical services to the media and entertainment industries through its Creative Services, Creative Sound Services, Media Management Services and Networks Services groups. At more than 70 facilities in the regions of Southern California, New York, London and Singapore and at locations throughout the world, Ascent Media Group provides effective solutions for the creation, management and distribution of content to major motion picture studios, independent producers, broadcast networks, cable channels, advertising agencies and other companies that produce, own and/or distribute entertainment, news, sports, corporate, educational, industrial and advertising content.
Title: Cherry Tree, Snowflake
Agency: Foote, Cone & Belding, New York. Chris Becker, chairman/chief creative officer; Deborah Sullivan, exec. v.p./director of broadcast production; Sandy Greenberg, exec. v.p./group creative director; Rubina Hadrigan, senior v.p./director of broadcast services; Paddy Giordano, senior v.p./executive producer; Tim Roan, v.p./copywriter; Mark Warfield, v.p./senior art director; Rachael Birnbaum, copywriter; Francois Crabalona, art director; Sue Romweber, producer; Gregory Grene, music producer.
Music Company: Roger Neill, freelance composer, Los Angeles.
Post Facility: Encore Hollywood. Mike Cosola, colorist.
Visual EFX Company: The Directors Bureau, Los Angeles. Roman Coppola, director; Melissa White, executive producer; Elizabeth Minzes, head of production; Sara Seiferheld, producer; Eric Normington, production manager; Arya Senboutaraj, VFX supervisor; Andy Bruntel, Vinh Chung, Dickson Chow; Greg Reynard and John Nguyen, animators / compositors; Josh Sheppard, storyboards; Alex Tavoularis and Jeff Nenturp, illustrators; Gary Smith research models; and Ryan Khulman, researcher.
Audio Post House: Sound Lounge, New York. Rob DiFondi, mixer.
Related Keywords:Encore Hollywood , Mike Cosola , Encore Lifesaver campaign