Company News: Page (1) of 1 - 12/07/11 Email this story to a friend. email article Print this page (Article printing at page facebook Powers Video for GLEE "Give a Note" Campaign by Creative Asylum, Fox, GLEE and NAfME

Over 1.7 million votes for $1,000,000 support to at-risk music programs in the US (December 07, 2011)
DMN Newswire--2011-12-7--, the worlds largest video encoding service, today announced it has teamed with Creative Asylum, an integrated creative agency, located in Hollywood, CA, to power the GLEE ?Give a Note campaign to recognize at-risk music programs in the US and provide $1 million in donations to support music education. powered the entire video workflow, managing video upload, transcoding, and optimization, via its proprietary Encoding Intelligence, for the thousands of videos, in multiple formats, uploaded by the schools.


Creative Asylums Emmy® Award-winning team feels passionate about making an impact on music education in America.  They developed the concept for the GLEE ?Give a Note campaign and organized three champions of music - Fox, Ryan Murphy (the creator of GLEE), and the National Association for Music Education (NAfME) to join together through the ?Give a Note campaign to fight for struggling programs all across the country.  GLEE star Jane Lynch promoted the campaign in a public service announcement video, watch it here: The campaign will support music education by awarding $1 million dollars in prize money to music programs in jeopardy throughout the United States.   The voting is complete -- 1.7 million web votes, 262,000 Facebook ?likes with an expected 33,000,000 Facebook impressions -- and the prizes will be awarded on December 15, 2011.


In addition to developing the concept, organizing the foundation, and securing funding and support from Fox and Glee, Creative Asylum built the GLEE ?Give a Note web platform where kids submitted videos showing why their school deserves a piece of the prize.  The two-minute videos were uploaded to the site in various video formats, including AVI, MOV, MPEG, and WMV. The cloud-based transcoding service powered the video conversion process from ?submit through display, both on the website, in HTML5 video and Flash, and in popular mobile formats.  The seamless, behind-the-scenes, video transcoding helped drive the momentum of this popular contest.


?We have had tremendous response for the GLEE ?Give a Note campaign from both donors and schools seeking support to continue or build their music programs, said Corey Gibson, Director, Marketing of Creative Asylum.  ?By working with we were able to focus on all the details around the promotion of the campaign, knowing that the technical details of video uploads, transcoding, and downloads for the thousands of submissions would simply work. This has been an important contribution to the success of the campaign.


? is very happy to support this important effort by Creative Asylum and its ?Give a Note partners, said Jeff Malkin, president of  ?We share their passion about music in public education and are happy to support the program by ensuring the seamless video process.


About, the worlds largest video encoding service and provider of, the universal video platform, powers over 3,000 companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising.  Blending a flexible SaaS model, using cloud-computing platforms, enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments. supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence to accelerate processing, reduce errors and optimize video for any device. Gartner recognized as a ?Cool Vendor 2011.  For ongoing Company updates, please see or follow @encodingdotcom on Twitter.


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Editorial Contact:


Frances Mann-Craik

Addison Marketing

[email protected]
+1 408-868-9577



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