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EmpowHER Media Launches "HER Daily Dose" Health News ProgramLeading Social Health Company for Women Produces Daily Web Show to Drive Awareness of Women's Health Topics (March 14, 2012)
SCOTTSDALE, AZ -- (Marketwire) -- 03/14/12 -- EmpowHER, an award-winning social health company for women, announces a new way to stay fresh and current on women's health topics. "HER Daily Dose" is an online news program offering innovative 90-second reports on topical issues affecting hundreds of millions of female health consumers. The daily feature is the latest addition to EmpowHER's premium health programming, adding to the largest library of original women's health and wellness content online with more than 7,500 videos and 13,500 articles.
According to the Nielsen Company, 76 percent of women ages 25-50 consume video online. As one of the fastest growing online resources for women's health and wellness, EmpowHER added "HER Daily Dose" to its lineup to meet the need of millions of women looking for help and resources. Other original online video programming from EmpowHER includes HER Week in Health, HER Health Minute, HER Health Stories.
There are more than 45 "HER Daily Dose" segments featured on EmpowHER, the leading web site for women's health, including:
"HER Daily Dose," which addresses the day's biggest news stories in women's health, is hosted by EmpowHER Correspondent Bailey Mosier. Her passion for health awareness developed as a teenager, when she was diagnosed with a rare degenerative cartilage disorder to her knees. In her quest for wellness, Mosier channeled her energy into the athletic realm, playing Division I Golf on scholarship. Today, she proudly advocates women take wellness into their own hands.
"HER Daily Dose offers visitors to EmpowHER much more than the latest health tips and news stories," says Mosier. "The show encourages women to think differently about health, uncovering new truths and expanding our understanding of emotional and physical well-being."
"Our 'HER Daily Dose' program is a demand-driven short news format that fits nicely into our robust video library that we syndicate to over 160 million women across the web every month through a network of video syndication partners," says EmpowHER President & COO, Thom Brodeur. "EmpowHER's social health platform provides an opportunity for women to access gender-specific health information, share their stories, and ask questions. As well, we offer brands a unique opportunity to advertise their products and services through powerful video media to an audience specifically looking for female health products, treatments and procedures."
About EmpowHER Media http://www.empowhermedia.com/
EmpowHER Media is an award-winning, HON-certified, social health company for women. The Company's flagship -- EmpowHER.com -- is the third most visited women's health and wellness destination on the Web (comScore Media Metrix). As the online home for female health consumers, EmpowHER.com offers a unique value proposition of a peer health community and premium, original women's health and wellness content. Health care professionals, brands and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. EmpowHER reached more than 60 million women onsite and through syndication in 2011, and expects to reach more than 250 million in 2012.
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