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Emoto Launches in Santa Monica, Chicago(January 31, 2005)
Emoto, a globally-connected music company headed by composers John Adair and Steve Hampton and providing a full-range of music-related services to the advertising, television, feature film and recording industries, has launched in Santa Monica and Chicago.
The new company benefits from the synergy created by Admusic, a commercial music house whose clients include Lexus, Adidas, Mountain Dew, T-Mobile and Ebay, and Hampton Adair Music, producers of music for such television shows as Sex and the City, Last Comic Standing, Joan of Arcadia, Just Shoot Me and Eight Simple Rules as well as films such as How to Lose a Guy in 10 Days. Emoto will feature a newly-formed music licensing division headed by Howard Paar, a Grammy-nominated music supervisor (Monster, Herbie: Fully Loaded, Daltry Calhoun, executive produced by Quentin Tarantino) and a former executive with Mercury/PolyGram and V2 Records; and a Chicago production facility led by chart-topping remixer/producer Craig J (Madonna, Janet Jackson, Mary J. Blige). Additionally, Emoto has forged an affiliation with the Chicago-based independent record label Uncommon Trax, headed by A&R executive Jim Romano and best known for its work with artists from the European Underground such as Kurtis Mantronik (one of the originators of NY Hip House) and Saffron Hill.
Emoto is headquartered in state-of-the-art recording studios in Santa Monica. Its newly-built Chicago studio is also fully equipped for original music production, sound design, remixes and audio post work, and is connected to the Santa Monica studio via data links and a unique, large-screen video conferencing system.
To round out its services Emoto provides access to high-end sound design services through an association with 740 Sound Design. Headed by Academy Award-winning sound designer Dane Davis (The Matrix, 8 Mile, Boogie Nights) and producer Scott Ganary, the company has an on-site presence at Emotos Santa Monica headquarters. 740 Sound Designs recent credits include spots for Nike, Lexus, Honda, Pioneer, and Samsung.
In bringing original music production, sound design, music licensing, remixing and a record label together under one roof, Emoto represents a new concept in a music company, according to Adair. ?The music industry has undergone radical change, especially in the last five years, he said. ?The creative process has changed. The definition of intellectual property has changed. Most significantly, the barriers separating music production for the advertising, television, film and recording industries have disappeared. Composers today move easily between mediums. Emoto is a response to those changes.
Hampton added that Emotos goal is to create a global community of musical artists representing a cross section of disciplines and musical styles, and servicing all forms of visual media. In addition to the composers associated with AdMusic and Hampton/Adair, Emoto has, through its music licensing division and record label link, direct, one-on-one connections with musical artists in the United Kingdom, continental Europe, Iceland, Mexico, Latin America, Japan, and other countries.
?Artists who are affiliated with us through our licensing division or the label, are also able to work with us in other ways, Hampton said. ?We can license their work for ads or television, or we can bring them in to create new music. Our aim is to introduce new talent from around the globe to our advertising, television and film clients, and to create new opportunities for cutting edge musical artists to work in different media.
Under Paars direction, Emotos new licensing operation is taking advantage of the fastest growing trend in music, the placement of popular recordings in commercials, television shows, films and other media. A Grammy nominee for his role as executive album producer of the soundtrack to the film Dogtown and Z-Boys, Paar brings wide experience in the field to Emoto. As head of film and TV for Richard Bransons V2 Records, he negotiated licensing agreements for such artists as Moby, Underworld, Ndea Davenport and Mercury Rev. Later, working as an independent, he helped to make Mobys Play the first recording in history to gain media placement for all of its tracks, including in the films The Beach, Any Given Sunday and Gone in 60 Seconds. Paar has also served as music supervisor on such films as the Academy Award-winning Monster, and such television series as Alias and Miss Match. As vice president of soundtracks at PolyGram/Mercury, he executive produced numerous soundtracks and placed theme songs for such shows as King of the Hill and Ellen.
?A licensing operation is a powerful compliment to a full service music production company, Paar said. He added that having a studio in Santa Monica may open the door for more artists from other areas to work in commercials, television and film. ?There are wonderfully talented artists in England and elsewhere who want to score spots and films, but because of the geographic barriers, it doesnt happen, he observed. ?Having a facility here removes those boundaries. Emoto currently has licensing arrangements with such artists as Mad Professor, The Dandy Warhols, Apollo 440 and Dann from Modest Mouse, and such labels as Ninja Tunes and Stinky Records.
Hampton and Adair see music licensing not as an adjunct to but as an integral part of Emotos work as a music production company. ?Howard brings new relationships to the film and television world as well as to bands and independent artists, Hampton said. ?He is an incredible talent who has a finger on the pulse of contemporary music and a proven skill in identifying emerging styles and artists.
Emotos Chicago studio will also serve as a funnel for new talent and a hub for a variety of musical activities. Craig J is best known for his success as a producer/remixer, having produced a string of remixes that have topped Billboards dance chart, including Madonnas Love Profusion and Bedtime Stories, Janet Jacksons I Want You and Mary J. Bliges Love is All We Need. He also has broad experience in music licensing and as a composer of original music for advertising and television. With writing partner, Michael Brandmeier, he has placed songs on the television shows Queer Eye for the Straight Guy, Sex and the City, Joan of Arcadia and Dawsons Creek, and Jonny Zero. His commercial credits include spots for Becks, Coke, Bud Light and McDonalds.
Uncommon Trax, founded in 2002, has based its success on introducing artists from the European Underground to the U.S. market. The labels releases include UK hip hop artist Kurtis Mantroniks 77 Strings and Quiet Nights and a remixed version of a recording by the Santa Monica-based duo Stella Nova. The labels latest release, My Love is Always by the UK band Saffron Hill, recently hit the number one spot on Englands Buzz Chart and was named by UK Radio 1 as an ?Essential New Tune. Other artists signed to the label include Tim Deluxe and Big Bang Theory. The label has licensed tracks by its signed artists for use in commercials for Becks and Michelob.
The state-of-the-art, large-screen video conferencing system linking Emotos Santa Monica and Chicago studios will enable artists from the two locations to collaborate with one another and to work with clients remotely. Adair sees the link as being particularly valuable to the companys Chicago-based advertising clients. ?Our ad clients want more access to the L.A. talent pool, but tighter budgets and production schedules are making that increasingly difficult, Adair explained. ?There is a certain amount of work that can be conducted over the phone, but it is no substitute for working face to face.
The video conferencing system allows clients in Chicago to not only hear but also observe a recording session on-going in Santa Monica. ?Clients will be able to come into the studio in Chicago and talk face to face with our composers in Santa Monica, Adair said. ?It will also be a great tool for casting and recording voice-over sessions. It is an advantage to be able to see as well as to hear the talent you are working with.
Emoto Santa Monica is located at 1615 16th St. Santa Monica, CA 90404; (310) 399-6900.
Emoto Chicago is located at 610 N. Fairbanks Ct., Chicago, IL 60611; (312) 640-1878.
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