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Eloqua's Social Media ProBook Takes Home the GoldExpert-Written Guide to Social Media Wins MarCom Award in 2011 International Competition (November 15, 2011)
VIENNA, VA -- (Marketwire) -- 11/15/11 -- Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced that the Social Media ProBook was recently recognized as a Gold winner in the 2011 MarcCom Awards. Honored in the Marketing/Promotion Campaign category, the Social Media ProBook was created in collaboration with data visualization firm JESS3 as a follow-up to the award-winning Social Media Playbook.
Eloqua's Social Media ProBook is a 42-page free guide featuring best practice advice from 20 of the most influential social media marketing professionals. The ProBook was created as a "re-imagining" of Eloqua's successful Social Media Playbook. While the Playbook was designed as a social media introduction and how-to resource, the ProBook is for an audience with a more advanced knowledge of social media. The Social Media ProBook includes contributions from well known social media practitioners at major consumer brands, business-to-business companies and professional services firms.
"Creating the Social Media ProBook was unique in that Eloqua essentially formed a social media 'super group' to contribute their extensive knowledge to a single educational resource," said Joe Chernov, Vice President of Content Marketing, Eloqua. "While I always enjoy winning awards, this honor is particularly special because it's shared with the all-stars who contributed content to the finished product."
The MarCom awards, sponsored by the Association of Marketing and Communication Professionals (AMCP), recognize outstanding creative achievement by marketing and communication professionals. This year's winners were chosen from an international pool of more than 6,000 entries.
The Social Media ProBook is available for free download.
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email [email protected].
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