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Ellen Sills-Levy Joins Phoenix Marketing International(December 14, 2011)
RHINEBECK, NY and LONDON -- (Marketwire) -- 12/14/11 -- Phoenix Marketing International (PMI), one of the fastest growing global marketing research firms, announced today the appointment of Ellen Sills-Levy as a Senior Vice President based in its New York City offices.
Ellen brings a wealth of global, multi-faceted marketing and business knowledge to her new role. Ellen has specialized in a variety of businesses and disciplines including branding and communications, financial services, media, and technology. She is equally at home in B2B and B2C, as well as the C-suite.
Ellen started her career at BBDO International and was Director of Communications at Citibank for the Citi Never Sleeps campaign. Ellen subsequently founded ESL Insights, LLC, a custom global research firm, which she headed for 18 years. Over the intervening years, ESL Insights developed a very sound reputation for actionable results, and "go forward" business strategies. Most recently, Ellen was responsible for building the Investment Research Services Sector at TNS.
Edye Twer, Co-President -- Converged Technology and Media at Phoenix Marketing International, said of Ellen: "Ellen has deep expertise in Media and Technology, as well as Financial Services. She is extremely attuned as to how emerging technologies are transforming, how information and entertainment is delivered and the devices we use. This has profound implications for anyone in these industries as well as for all of us in our daily lives. Additionally, Ellen has an exceptional branding and communications background which will be critical to our clients as the essence of their core business changes. We are extremely pleased to have her join our growing team and look forward to her contribution."
John Schiela, Co-President -- Converged Technology and Media at Phoenix Marketing International, explained that: "One of the important reasons why Ellen joined our organization is that she is most at home in an entrepreneurial environment founded on decentralized principles. This is so important to anyone whose passion in life is client service and ensuring that all research is aimed at solving the client's most pressing business issues and providing actionable advice. On our side, we were most impressed by Ellen's experience across a wide variety of areas and geographies affecting technology: adoption, product and feature design, business solutions, and infrastructure support. I am thrilled to have Ellen join our team."
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