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Ellen Galinsky's 'Mind in the Making' Released as a Vook

(April 29, 2010)

ALAMEDA, CA and NEW YORK, NY -- (Marketwire) -- 04/29/10 -- Vook, the company that pioneered the integration of text and video into an innovative new mixed media experience, today announced the release of its newest vook, "Mind in the Making: The Essential Life Skills Every Child Needs," based on a popular new book by Ellen Galinsky, a leading expert on child development and education and president and co-founder of the Families and Work Institute.

For the first time, the vook takes readers into leading scientists' labs, blending Galinsky's research with over 50 videos on children's learning. Set across three different digital volumes, the vook is adapted from the recently released "Mind in the Making: The Seven Essential Life Skills Every Child Needs" book (HarperStudio; April 20, 2010; paperback) and makes the videos and text available as a single, integrated media experience, which can be accessed through a unique application for the iPad, iPhone and iPod touch or browser-based Vook Reader. Upon its release, the book rose to the #1 spot on the parenting books sales chart on and has remained in the Top 40 since its release, as well as being featured on the CBS Evening News with Katie Couric, CBS and ABC news webcasts and many popular parenting blogs.

'Mind in the Making' covers Galinsky's work with more than 85 top researchers in the child development field over the past eight years. Describing seven research-based life skills that will help children reach their full potential and arm them to succeed in our fast-paced, multi-tasking world, it offers hundreds of tips for how busy parents and teachers can promote life skills in children. Galinsky collaborated with New Screen Concepts to film the experiments in the vook.

"For the eight years I was working on 'Mind in the Making,'" said Ellen Galinsky, "New Screen Concepts filmed the experiments of the leading researchers. All that time, I dreamed of a medium that would make it easier to share these videos with others, and Vook has made this dream come true. This Vook is a game-changing development for parents and teachers."

"Ellen says it herself -- teaching essential skills isn't about expensive programs, fancy materials or elaborate equipment. It simply calls for doing the everyday things in new ways. With 'Mind in the Making,' we're making Ellen's content available in a new, enhanced way that traditional text cannot deliver," said Bradley Inman, CEO and founder of Vook. "'Mind in the Making' is the first vook of many to come to tie academic research together with supporting videos to deliver such rich, never-before-seen content to anyone with a computer or mobile device."

All three volumes of "Mind in the Making," as well as many other Vook titles, are available now for all Vook formats, including the iPad. Please visit to get your copy today.

About Vook
Vook is a digital publisher that mixes media including text, video, pictures, social media and links to create new experiences of the books and authors that readers love. Vook's publishing tool, MotherVook, provides publishers with the ability to quickly and cost-effectively produce high quality mixed media e-book titles. Vooks are streamed to the browser-based Vook Reader and are also available on-the-go as a unique mobile application. Vook is based in Alameda, CA with offices in New York. For more information about vooks, visit

About Ellen Galinsky
Galinsky helped establish the field of work and family life at Bank Street College of Education, where she was on the faculty for twenty-five years. She also served as the elected president of the National Association for the Education of Young Children, the largest professional group for early childhood educators. Her more than forty books and reports include Ask The Children, the now-classic The Six Stages of Parenthood, and Mind in the Making. She has published more than 100 articles in academic journals, books and magazines. A popular keynote speaker, she appears regularly at national/international conferences, on television and in the media, including Today, World News Tonight, and Oprah.

About New Screen Concepts
New Screen Concepts is an Emmy Award-winning creator of prime time programming for the major networks (e.g. "The Body Human" on CBS) and a leader in child and family programming, including "What Every Baby Knows," "I Am Your Child," "Kids These Days," and the White House Conference on Childcare.


Camille McDuffie
Goldberg McDuffie Communications (for Ellen Galinsky)

Chris Schreiber or Jesse Odell
LaunchSquad (for Vook)

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