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Electronic Signage Network Alliance Formed During ISCe2004

Focus on communications, public safety, entertainment and commerce (June 10, 2004)

An alliance of electronic display and communications technology providers was established during the International Satellite and Communications exchange (ISCe) Conference and Expo held June 1-3, 2004 in Long Beach, CA. The alliance will provide Electronic Signage Networks, including dual-use networks for advertising, traffic management, information services and public safety applications.

The alliance includes Automated Digital Signage Networks, Inc. (ADSN) providers of an advanced Dynamic Image Provisioning Applications; WiFi-Plus, Inc. which provides patented obstruction penetrating, multi-polar WiFi antennas; and In-Store Merchandising Solutions, Inc. (ISMS) which provides overall project planning, installation and management capabilities for Electronic Signage Networks.


The announcement was made at ISCe2004, where the alliance partners expect to hold discussions with satellite service providers and officials of emergency response agencies attending the event. ISCe2004 is the 3rd annual, primary west coast gathering of officials and organizations with interests in satellite communications, homeland security, entertainment and commerce.

"This ?system-level partnership enables the supply of highly advanced networks that can meet commercial advertising, point-of-decision, cross promotion and accuracy in pricing needs in retail and commercial environments with highly effective signage" said Allan Olbur of ISMS. He added, "more important though is that the Electronic Signage Networks provided through the alliance provide a core capability in environmental monitoring and public safety messaging".

While a range of electronic display devices including plasma, LED, LCD, CRT can be used, key elements of the systems include patented WiFi and image provisioning capabilities.

"WiFi-Plus antennas have been used reliably in urban, outdoor and disaster situations," said Dennis Broderick, President of WiFi-Plus. We are pleased to become part of this alliance, which will deliver Electronic Signage Networks to transportation systems, business centers, retail chains and others. By assuring two-way communications with the display device and embedded sensors during emergency situations, signage can serve the dual-roles of successful commerce and safety".

The partnership draws upon ADSNs Dynamic Image Provision Application (DIPA), a new category of back office software that allows message import and creation, intuitive multi-image display, file transport, image and information display and complete image display audit trail. Additionally, ADSN capabilities allow control and communications with individuals display devices or area groups in networks comprised of thousands of screens of various types and sizes. Further, the firms DIPA application enables image triggering by Radio frequency Identification RFID, biometrics or screen navigation. ADSN back office systems are currently used in public transportation, retail and other situations.

Commerce and public safety together define the dual use and cost effectiveness of new electronic signage network capabilities.

Electronic signage networks growth is driven by decreasing display device costs, dramatic improvements in wireless communications and display management, along with the lowering of costs associated with ad composition and display.

The ability to use installed signage networks for homeland security as this may be needed, provides a further motivation for installing systems in areas of heavy pedestrian traffic.

Since the display device offers a platform for environmental monitoring equipment including smoke, heat and hazardous materials detection, cameras, etc, the combination of display device, WiFi and DIPA offers a useful tool for emergency response organizations.

"The experience of each partner in the alliance allows a instant understanding of needs in advertising, public safety and information, and as important the ability to rapidly implement Electronic Signage Networks that can serve immediate needs and grow as new monitoring, communications and display technology are introduced" said Antoniette Zarcone, Vice President of ADSN .


About Automated Digital Signage Networks (ADSN)
Automated Digital Signage Network, Inc. ("ADSN") provides "Dynamic Image Provisioning Applications" (DIPA), a new category of tools that improve the flexibility, visual appeal and cost effectiveness of Electronic Signage Networks (ESN) for advertising and public information. The firm has deployments in major North American centers and is at the leading edge of tools and services for image layout, display scheduling, content trafficking and "audience-of-one" interactivity. ADSN provides DIPA modules, image creation, hardware and network upgrade, installation and onsite service, as well as ad and information provisioning. ADSN provides the complete back office solution for large urban display networks which link to emergency services organizations While at ISCe2004, the firm will also profile its integration with chemical sensory cameras and other environmental monitoring and emergency management tolls. Contact Antoniette Zarcone, Tel: 905-304-8553 or info@adsn.ca. See www.adsn.ca

About In-Store Merchandising Solutions, Inc. (ISMS)
In-Store Merchandising Solutions, Inc. provides system integration and installation of Electronic Signage Networks for use in advertising, public information and safety, multiplayer gaming studios and other applications. By working closely with technology developers and providers as well as advertisers, emergency response organizations, retailers, transportation authorities and levels of government (municipal, regional, state, federal and agencies), ISMS provides input to the planning and then implements Electronic Signage Networks. Contact Allan Olbur at allano@windowadvantages.com or 847-686-0014. See www.windowadvantages.com

About WiFi-Plus, Inc.
Wifi-Plus, Inc. holds exclusive patent rights on its proprietary antenna designs, which gathers multi-path reflection and refractions in multiple polarizations and multiple planes, achieving superior coverage in areas that other antennas will receive noise or drop out. WiFi-Plus multi-polarized (MP) antennas collect the available signal in a Doppler-like, 3 dimensional space and combine these signals to produce a signal that would otherwise be considered non-existent. It is the only antenna manufacturer to make such a claim. Contact Doug Crawford at dcrawford@wifi-plus.com or 708-623-7616. See www.wifi-plus.com

About ISCe
ISCe is the premier West Coast annual event that highlights the innovation and use of satellite technologies and services in the global commercial, government and military sectors. ISCe brings together executives, information and technology officers, engineers and sales and marketing professionals representing the users and providers of satellite-based services and technologies from around the world. An official CeBIT event, ISCe is organized by Hannover Fairs USA, Inc. and co-hosted by the Satellite Industry Association (SIA), a premier trade organization representing U.S. space and communications companies in the commercial satellite arena. Contact info@isce.com, telephone (310) 410-9191 or see www.isce.com

About Hannover Fairs USA
Hannover Fairs USA, Inc. is the U.S. subsidiary of Hannover, Germany's Deutsche Messe AG, the world's largest and most active trade fair organizer and facility. Established in 1985 in Princeton, New Jersey, Hannover Fairs USA organizes tradeshows, conferences, group exhibits and marketing programs at events throughout the world. Visit www.hfusa.com for more information.

 


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Related Keywords:Electronic Signage Network Alliance, ISCe2004, International Satellite and Communications exchange, Electronic Signage Networks, Automated Digital Signage Networks, ADSN, Dynamic Image Provisioning Applications, WiFi-Plus, In-Store Merchandising Solutions, ISMS, Allan Olbur, Dennis Broderick, Dynamic Image Provision Application, DIPA, RFID, Antoniette Zarcone, CeBIT, Hannover Fairs,

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