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Elastic Path Partners with Aria Systems, Enables Enterprises to Capitalize on Subscription Economy

Strategic partnership provides foundation for subscription-based digital commerce solutions (April 17, 2012)

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 04/17/12 -- Elastic Path Software Inc. and Aria Systems, Inc. are partnering to deliver the functionality of the Aria Subscription Billing Platform with the Elastic Path Digital Commerce Engine(TM). With the addition of a best-of-breed subscription billing and management solution, the Digital Commerce Engine will offer all the features that enterprises need to successfully monetize their subscription offers-offer management, order capture, service delivery, usage tracking, billing and reporting.

According to Gartner Inc.'s Building a Strategy for the Subscription Economy (April 11, 2011), "Companies that are not offering subscription options as part of their product mix should put a priority on assessing the value of developing a subscription strategy." As the number of industries embracing recurring revenue business models increases, more companies are recognizing it is no longer sufficient to limit their businesses to one-time transactions.

Companies are transforming their products and building ongoing customer relationships that can be increasingly monetized over time in order to prosper in this new commerce world. To maximize recurring revenue, key ecommerce features such as differential pricing, bundles, promotions, and personalization must work seamlessly with subscription billing and management. The partnership between Aria Systems and Elastic Path provides all of these capabilities in a single solution for enterprise clients.

"Elastic Path chose Aria Systems because of their enterprise-class subscription and billing management solution. We can offer our enterprise clients an industry-leading, full-featured subscription offering immediately," says Harry Chemko, CEO of Elastic Path.


"For a truly successful subscription business model, companies need a billing engine that offers full monetization support and manages the entire customer lifecycle, as well as integrates advanced ecommerce functionality such as merchandising and offer management," says Tom Dibble, president and CEO of Aria Systems. "By combining the proven Aria Subscription Billing Platform with the flexible Elastic Path Digital Commerce Engine, clients will be able to easily and quickly respond to and leverage changing market trends."

For more information on the Elastic Path subscription billing and management solution please visit: www.elasticpath.com/subscriptions.

To view the infographic associated with this press release please visit the following link: http://media3.marketwire.com/docs/epl417img.jpg.

About Elastic Path Software Inc.

Elastic Path is the leader in digital commerce technology and expertise for enterprises selling digital goods and content. Major global brands such as Google, Time Inc, and Virgin Media rely on Elastic Path to monetize digital relationships with their customers in ways that are frictionless, social, and everywhere.

Web: www.elasticpath.com

Twitter: www.twitter.com/elasticpath

Blog: www.getelastic.com

About Aria Systems

Aria Systems is the leading provider of cloud billing and subscription management solutions for Global 2000 companies. The Aria Subscription Billing Platform is the industry's only advanced subscription billing solution capable of managing the entire subscriber life cycle for all recurring revenue models as a company grows and expands its business. Disney, Pitney Bowes, Ingersoll Rand, DreamWorks, EMC, Internap, VMware, Taleo and Hootsuite all rely on Aria Systems for fast time-to-market, low operational costs and monetization flexibility. For more information about Aria Systems, visit www.AriaSystems.com.

Contacts:
Elastic Path Software
Phoenix Lam
604.408.8078 x117
phoenix.lam@elasticpath.com
www.elasticpath.com

Contacts:
Aria Systems, Inc.
Julie Seymour
415.852.7281
jseymour@ariasystems.com
www.ariasystems.com


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