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Elastic Path Announces the Digital Commerce Engine(TM)

Enterprise commerce software designed and engineered to meet the business needs of digital goods and content providers (November 30, 2011)

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 11/30/11 -- Elastic Path Software, the leader in digital commerce technology and expertise, today announced the latest version of its Java enterprise commerce software, the Digital Commerce Engine(TM).

The Digital Commerce Engine is the first enterprise commerce platform designed specifically to help sellers of digital goods and content address the disruption facing their industries. It allows businesses to meet the three key challenges of digital disruption-building compelling digital product experiences, leveraging new business models, and owning every facet of their customer relationships.

According to Forrester Research, Inc. in the report The Disruptor's Handbook (October 27, 2011), "digital disruption is relatively new; only a handful of industries have felt it to date. The most obvious example is the music business, which thanks to digital disruption went from shipping $14 billion in recorded music in 1990 to $6.8 billion (including digital) in 2010. Digital disruption has similarly upended other media. Every business-no matter how analog-is susceptible to the same digital overhaul on all three fronts; it's not a matter of if but when-and by whom."

The Elastic Path Digital Commerce Engine provides digital goods and content sellers with a powerful, flexible software platform to sell and manage their products and services across every connected device and application. It was developed in close consultation with industry leaders in software, gaming, publishing, and media. The Digital Commerce Engine features exclusive technology such as the Digital PIM and Digital Commerce API(TM) which will enable enterprises to:

-- Control and monetize access to their digital goods and content -- Create innovative buying, ownership and consumption experiences -- Embed advanced commerce functionality into every application and context -- Drive personalized, ongoing relationships with customers across every touchpoint

"Digital disruption has transformed how we shop, play, listen, read, and watch. It has launched a whole new set of consumer expectations, and our goal is to help our customers meet them," said Harry Chemko, CEO of Elastic Path. "The Digital Commerce Engine exists because of our unique relationship with clients that dominate their verticals, like Google, Symantec, and Time Inc. We quickly realized that we had to progress far beyond traditional ecommerce in order to create the platform they truly needed. Thanks to this evolution, I am proud to say that the Digital Commerce Engine addresses the challenges faced by sellers of digital goods and content better than any other solution on the market today."

About Elastic Path Software

Elastic Path is the leader in digital commerce technology and expertise for enterprises selling digital goods and services. Major global brands such as Google, Symantec, Time Inc, and Virgin Media rely on Elastic Path to monetize digital relationships with their customers in ways that are frictionless, social, and everywhere.




Elastic Path Software Inc.
Phoenix Lam
Media Contact
604.408.8078 x117
[email protected]

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