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Elaine Cantwell Captures HD For PROMAX&BDA Europe

Award winning designer to host seminar discussing short-form HD projects (March 16, 2005)

Elaine Cantwell to host seminar discussing short-form HD projects at PROMAX&BDA Europe Conference

Elaine Cantwell to host seminar discussing short-form HD projects at PROMAX&BDA Europe Conference

Elaine Cantwell, founder and creative director of Los Angeles-based creative group spark, will present a seminar on high-definition, focusing on the creative perspective to attendees at the 9th annual PROMAX&BDA Europe Conference, being held April 4-5 at the Athens Hilton in Greece. The seminar, ?I want my HDTV, will include examples of high-definition short-form projects created specifically to explore HD, giving creatives a taste of the unique visual opportunities in this emerging broadcast format.

Cantwell will highlight the opportunities, challenges and unique qualities of the HD format by using a series of entertaining five-minute shorts and profiles of the directors bringing this new canvas to life.

?High-def really opens up the world of content development and image promotion. You now have a larger canvas on which to create, giving you more visual space to tell the story. HD also provides a super-fine sensibility, with many formerly taboo areas for NTSC now becoming possible for creative exploration, said Cantwell. ?Its now just a matter of becoming more educated about the format and getting excited about the possibilities.

Part of that education will involve a demonstration of various production techniques and styles to illustrate the beauty of high-definition cinematography, including composite work, straightforward documentary, narrative films, and challenging lighting scenarios that range from bright indoor setups to dark, richly detailed scenarios. Each short film looks at the HD format specifically from the creative perspective and examines the visual possibilities in this new and exciting medium.


PROMAX&BDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media.

For further information, please visit,

About spark
Committed to harnessing the creative spark through emotive and thought provoking brand communication, spark blends unique vision, effective strategy and innovation together in the development of creative solutions for media clients. Raising the creative bar of the broadcast design industry, spark is giving birth to a broad range of groundbreaking, award-winning identity packages.

For more information on the company and its clients, visit


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Related Keywords:Elaine Cantwell, spark, high-definition, PROMAX&BDA Europe Conference, HDTV, short-form, cinematography, documentary, lighting,


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