Ugly Ted, the "World's Ugliest Teddy Bear" (), debuts in the children's market as the newest toy sensation and anti-bullying advocate. With a unique philosophy of inner beauty over....." />
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Eileen Koch & Company Introduces the World's Ugliest Teddy Bear

Ugly Ted Tackles Bullying Epidemic (October 20, 2011)

LOS ANGELES, CA -- (Marketwire) -- 10/20/11 -- Ugly Ted, the "World's Ugliest Teddy Bear" (, debuts in the children's market as the newest toy sensation and anti-bullying advocate. With a unique philosophy of inner beauty over outer fluff, Ugly Ted is touted as one of the most innovative and compassionate stuffed animals currently available. Today, over half of adolescents and teens have bullied others, or been a victim of bullying. Ugly Ted serves to educate children on social issues that they may eventually face, if they have not already. Fully dedicated to creating a more caring world for today's youth, Ugly Ted donates a portion of its proceeds to numerous charities pertaining to children, bullying and health related issues. Mark Little, founder of Ugly Ted, has enlisted the talent of Eileen Koch & Company, Inc. for all of the project's public relations and marketing needs.

Though the endearing bear may not be the most beautiful toy on the shelves, it certainly has the most meaningful message for today's children -- teaching them that you don't have to be beautiful or perfect to be loved and no one should ever feel isolated from society. We should treat everyone with equality! As one of today's most socially conscious toys, it functions as both a child's best friend and their greatest teacher. Ugly Ted makes up for what he doesn't have in looks with plenty of love and serves as a reminder that beauty comes from within.

An illustrated book series titled, Adventures of Ugly Ted, is also available and acts as a modern day parable which will teach your child how to handle the hardships of making friends, being bullied, gaining acceptance and overcoming obstacles. The stories will serve relevant lessons, give people hope that they too can "make this world a little more beautiful" and be an innovative resource for parents, grandparents and mentors to teach children important messages that can hopefully prevent bullying.

Mark Little, who produces cars for the Toyota Motor Manufacturing Company, has a dream of making a difference by devoting the Ugly Ted initiative to children in need. Partnering with charities is the ideal way for Ugly Ted to reach out to people who yearn for his love the most, while simultaneously teaching them how to be a true friend to others.

Ugly Ted is the next step in children's toys, blending the idea of the traditional teddy bear with a distinctive modern message of its own.

For more information on Ugly Ted, or to interview Mark Little, please contact Eileen Koch & Company, Inc., a public relations firm at 310-441-1000 or email [email protected]. Please visit www.eileenkoch.

Eileen Koch & Company, Inc.
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