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Editor/Director Peter Odiorne Joins PS 260Brings diverse talents to New York editorial house (June 18, 2004)
Can you be in two places at once? Can you do two jobs at once? Editor/Director Peter Odiorne can!
Peter Odiorne, the editor, has blazed a new trail downtown to PS 260, exiting Crew Cuts. And Peter Odiorne, the director, has joined forces with his brother Jeff (former Creative Director and founding partner of his own agency in San Francisco) to create the directorial team, The Odiorne Brothers.
Odiorne joins a diverse roster of talent at PS 260, which also includes editors Maury Loeb and Brian Wetzel, as well as principals JJ Lask and John Zieman, who founded the company in 2002. The signing of Odiorne puts PS260 at the top of a "very short list of talent-driven editorial houses that don't just talk about the future of the industry, but have had the creative vision and ability to actually make the leap into the next generation of post production." PS 260's recent company-wide upgrade of all six of their edit suites, to AVID Adreneline systems with Unity, is evidence of this philosophy and their commitment to staying on the cutting-edge while offering talent akin to a modern-day Renaissance man.
"Editors have a tendency to be strange and compartmentalized people," says Lask. "The philosophy at PS 260 is to only hire people with diverse talents and interests who have their finger on the pulse of society and don't live for work but live for their work. Peter is editing and directing, plus pitching and producing movies and reality TV shows with his brother. All of these pursuits enrich him as an artist and ultimately, as an editor."
The move to PS260 was one of necessity according to Odiorne, "My brother Jeff and I, formally know as The Odiorne Brothers, have been directing more and more lately. PS 260 appreciates the fresh perspective directing brings to my skills as an editor. JJ and John support and encourages their editors to work out of the box. That was a major factor in my decision to join their company. PS 260 is a top-caliber, high-energy company with diverse talents, a quirky aesthetic sensibility and a great sense of the absurd. It just felt like home."
Odiorne states that directing is most certainly not a means to remove himself from editing, "Quite to the contrary, directing feels like a natural extension of editing. I've spent my whole career sifting through footage captured by very talented directors while wishing they had given me a slightly different performance for the story or a better angle for the cut. Now I can sit in my suite at PS260 and blame it all on Jeff."
Michelle Thibeault notes, "Peter's editorial reel has always been skewed toward a documentary style of editing. However, looking through some of his recent work we noticed that there was an equal amount of comedy / dialogue driven cuts that had been excluded from his reel. So that's an area we're really going to focus on developing."
"All of our editors have incredible agency work to their credit, but what's also wonderful is that they all pursue work in other areas, so they're constantly growing as editors," adds Thibeault. "JJ is an accomplished author, John directs and edits films, and Maury is a composer who, along with Bryan, is always involved in an eclectic mix of projects. I think that kind of diversity brings a unique element to the work that comes out of PS 260. The fact that Peter is both an accomplished editor and director makes him a perfect fit."
The Odiorne Brothers have directed several spots for Reebok through the Arnell Group as well as spots for EA Sports, Duraflame and The National Football League, most of which were edited by Peter Odiorne.
At press time The Odiorne Brothers had just completed a spot for Reebok's NFL apparel line for the NFL draft, which was Peter's first job to cut at PS260.
PS 260 is located at 260 Fifth Avenue.
Executive Producer, Michelle Thibeault: 212.447.0006
National Sales Rep, Dan Sbrega: 212.625.9100
For more information visit www.ps260.com.
Related Keywords:Peter Odiorne, PS 260, The Odiorne Brothers, Maury Loeb, Brian Wetzel, JJ Lask, John Zieman, AVID, Adreneline, Unity,