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Editor Nick Lofting Joins Union EditorialLofting leaves for Vegas, wins big and wakes up at Union Editorial (January 18, 2005)
“God help us,” comments Michael Raimondi, Union co-founder and executive producer. The award-winning British editor, known for his quirky sense of humor, unique style, and solid ties to directors including Happy, Douglas Avery, and production companies Smuggler, Villains and RSA, comes to Union from chrome, Santa Monica.
Says frequent collaborator Guy Shelmerdine of directorial duo Happy, “Great editors are a rare breed. Nick is one of those ‘special’ people who brings a lot of experience to the table. He has the ability to make the project surpass any expectations. We love working with Nick.”
Lofting cites several reasons for joining the edit shop, including the opportunity to work with executive producers Michael Raimondi, Werner Mayes and Megan Dahlman, who he praises as being “f**ing awesome.” In addition, Lofting, who cut the chilling opening credits for last year’s blockbuster film “Dawn of the Dead” for designer Kyle Cooper, is looking forward to contributing to the company’s diverse range of projects, including more feature films, his first of which won an award from the British Independent Film Awards.
Since Lofting began his career at the age of 18 in his native England at Saatchi & Saatchi London, he has quickly become one of the industry’s hottest editors, as evidenced by last year’s slew of media stories that heralded his unerring creative eye, natural storytelling ability and trademark mop of shaggy blond hair.
He spent 2003 at chrome, shuttling between New York, London and Los Angeles, cutting campaigns for AM/PM via Ogilvy & Mather directed by Happy, ESPN via Ground Zero directed by ACNE, Newport Film Festival directed by Erich Joiner, The Sun via TBWA Chiat Day London directed by Michael Williams, and Master Cabbie via McLim Communications directed by Kranky. He also cut the explosively fast-paced short film promoting Atari’s “Driv3r” directed by Sean Mullins of RSA.
Prior to joining chrome, Lofting spent several years assisting celebrated editor Sam Sneade in London, where he was exposed to big-name directors and clients, including Jonathan Glazer, Frank Budgen, Nike and Guinness. Also while in London, he broke onto the scene with a Preparation H hemorrhoid cream spot “Cyclist” (Banks Hoggins O’Shea FCB), which was short-listed for a Cannes Lions Award, and the PSA “Landmines” for the Mine Advisory Group, which was nominated for a D&AD Award.
In 2000, Lofting somehow managed to buy enough pints to keep Villains director Douglas Avery happy and was chosen to work on many of the acclaimed helmer’s projects, including “Loafers,” EB Pils’s infamous spoof of Guinness “Surfer,” and the Cornershop music video “Lessons Learned from Rocky 1 to Rocky 3.”
Adds Michael Raimondi, executive producer, UNION, “We’re thrilled that Nick is joining us. He has the unique ability to combine incredible comic timing with tremendous storytelling skills and stunning visuals. In this age of specialization, he truly is a renaissance man who easily moves through multiple genres, while maintaining the opinion that ‘Top Gun’ is the greatest movie ever made. He really is a unique bird. We look forward to the ride ahead.”
Lofting has hit the ground running at Union, completing projects for director James Frost of Conceive Media and campaigns for MTV with helmer Joe Hahn and the Ad Council with the Guard Brothers, both from Bicoastal Villains.
About Union Editorial
Union Editorial brings together a highly creative group of talent to bring a new level of service to the commercial post-production industry. Union’s dynamic team is equipped with the tools and talent to accommodate all forms of creative editorial for the changing needs of today’s diverse advertising and branding initiatives. The new 10,000-square foot home of Union Editorial combines the most up-to-date equipment with the highest-end client amenities available.
For more information about Union Editorial, please visit www.unioneditorial.com or call (310) 481-2200.
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