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Editor Keith Olwell Joins FilmCore EditorialJoins recently launched studio in New York (June 21, 2005)
Continuing to grow its creative staff, FilmCore Editorial has added Editor Keith Olwell to its recently launched studio in New York. Olwell arrives from Bug Editorial, where he edited national spots for BMW, Royal Caribbean, Cingular and Target, as well as a controversial ?viral music video for the artist DJ Dangermouse.
Olwell is currently editing his first assignment for FilmCore, a Microsoft spot out of McCann-Erickson. The spot is directed by @radical medias Ralf Schmerberg, with whom Olwell previously collaborated at Bug.
?Keith has all the tools, including a great eye and a creative touch for storytelling, said FilmCore Senior Editor Doug Walker. ?He knows his craft and is a great choice for agencies looking for a fresh approach.
Olwell joined Bug in 2003. In addition to Schmerberg, he worked there with such directors as Bryan Buckley, John OHagan and Kevin Thomas. A graduate of American University in Washington, DC, he began his career with Lookingglass editorial in Chicago.
Andrew Linsk, Executive Producer of FilmCore, New York, noted that Olwell is exactly the kind of editor FilmCore is seeking for its operations there. ?We are building the office around editors who are committed to doing innovative, creatively challenging work, he said. ?With broad-based technical and sales support that FilmCore provides, we have the perfect environment for ambitious editors to grow their careers.
Olwells BMW credit came on a spot called ?Tow Truck that debuted during last years Olympics. Directed by Hungry Mans Jim Jenkins for Minneapolis agency Fallon, the spot tells the story of a stalled engine with a BMW and a tow truck stopped on a highway in a storm. Only when the two men get into the sedan and head for town does it become apparent that its the tow truck that wont start. ?Keith did a brilliant job in letting the story unfold naturally and not tipping off the joke, said Walker.
The Dangermouse video that Olwell edited was called ?The Grey Video and derived from the unauthorized remix record ?The Grey Album where samples from the Beatles ?White Album were mashed with Jay-Z ?Black Album. For the video, directed by Partizans Ramon & Pedro, Olwell cut concert footage of Jay-Z and seamlessly blended them with Beatles performance footage from ?Hard Days Night. The result was never broadcast, as none of the material was authorized for use, but it became a viral sensation as fans quickly sent it around the world.
Among Olwells other credits is ?Ive Lost My Gravity, also directed by Ramon & Pedro, one of 30 short films on the subject of dreaming included on a DVD put out by European jeans maker Diesel last year. The campaign, which included work by top directors and designers from around the globe, drew considerable press attention and wide-spread acclaim for its adventurous creative.
In describing his reasons for joining FilmCore, Olwell pointed to the companys national reach. ?With a national sales team and editing facilities in three markets, FilmCore can help me to gain access to agencies across the country, Olwell said. ?FilmCore has a great reputation and I am impressed with the plans Doug and Andrew have for building the companys presence in New York. It is a unique opportunity that I couldnt pass up.
FilmCore Editorial New York can be reached at (212) 627 3100.
FilmCore Editorial San Francisco is located at 545 Sansome St., 7th Floor, San Francisco, CA 94111-2908. For more information, call (415) 392-6300.
FilmCore Editorial Santa Monica is located at 1222 6th Street, Santa Monica, CA 90401. For more information, call (310) 587-2400.
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