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EditShare Signs Distribution Agreement With ProMax

Expands markets for collaborative editing, shared media storage system (December 07, 2004)

EditShare LLC (, the pioneers of cross platform collaborative editing and shared media storage systems, today announced it has signed a distribution agreement with ProMax Systems, Inc., a leading provider and distributor of turnkey DV, HDV, SD, and HD digital video editing systems. Under the terms of this agreement, ProMax Systems will sell, distribute and support EditShare’s family of high performance collaborative editing and shared media storage systems to customers throughout the United States.

Additionally, as a result of the agreement, ProMax Systems will include EditShare in its national advertising campaigns, further fueling awareness and demand in the rapidly-emerging category of collaborative editing and shared media storage solutions. EditShare’s systems are specifically designed for the entire spectrum of the post production industry, from small- to mid-sized work groups and independent producers to the world’s largest post houses, television stations and creative agencies who are increasingly demanding cross platform, multi-format and multi- standards support to create collaborative editing environments.

“ProMax Systems is perhaps one of the most widely recognized distribution brands in the industry. Their reputation for innovative, quality solutions backed by unprecedented support is only surpassed by their unwavering commitment to their customers,” said Andy Liebman, president of EditShare. “Partnering with ProMax not only validates EditShare as a valuable innovation in this emerging market, it also enables us to significantly accelerate our market penetration and get our systems into the editing shops and television stations around the country that are clamoring for this type of solution.”

“EditShare has identified a slice of the market that, until recently, has been completely unaddressed – there is a significant cross section of the post production market that we can now immediately address with a very powerful and compelling solution for their collaborative editing needs,” said Ethan Ede, Windows product manager, ProMax Systems. “We are looking forward to playing an important role in shaping this exciting new category in partnership with EditShare.”

ProMax Systems will offer customers both EditShare's Extended Support and their own Extended Support, which includes tiered options for both telephone and onsite service, depending on the level of support required for the given end user.

The EditShare System
The EditShare collaborative editing and shared media storage system allows all connected content creation workstations to create and access a common pool of media files, while guaranteeing that individual workstations never interfere with, damage, or erase media on other workstations on the network. EditShare systems encompass the industry’s broadest range of cross-platform, multi-format, scalable workgroup solutions that deliver price performance breakthroughs for the digital media marketplace; from budget-conscious small- to mid-sized work groups and independent producers to the world’s largest post houses, television stations and creative agencies running standalone versions of industry-leading content creations solutions, such as:

* Avid Media Composer Adrenaline
* Avid Xpress DV and Xpress Pro
* Apple Final Cut Pro
* Adobe Premiere Pro
* Pinnacle Liquid Edition

EditShare Bringing Collaborative Workgroup Editing to HD
EditShare is also pioneering workgroup editing for organizations and companies working in High Definition. EditShare systems are fully tested for working with Pinnacle Liquid Edition for editing in the native HDV format. EditShare systems have also been tested and qualified with the Cineform Prospect HD and Adobe Premiere Pro 1.5 combined workflow. The Company is currently testing, and plans to provide the same support for Avid’s DNxHD and xPress Pro/Adrenaline.

Key Features of EditShare
Key features and capabilities of the EditShare system include the ability to:
* Support up to 4 streams of uncompressed (8 bit 1:1) media (on systems configured with 4TB of storage or more)
* Share media files among 10 workstations running DV-resolution video and multiple tracks of audio.
* Safely allow multiple editors to collaborate on projects, render complex effects on multiple machines - all without duplicating media.
* Capture multiple tapes simultaneously while editing on other workstations.
* Write scripts, review rough cuts, and screen and log footage from one set of workstations while editors work with the same media files on other machines.
* Output directly to tape from the centralized hard drive storage, or directly to air through third party systems that support playback from a networked drive.
* Work at any available editing station on your network. No need to move drives around.

About ProMax
ProMax Systems, Inc., is the leader in turnkey desktop video editing systems. Since 1994, ProMax has been relentless in its quest to establish itself as the go-to company for nonlinear desktop video editing and storage systems. Thousands of hours and editing systems later, they have acquired the configuration and support experience that has earned them the confidence and trust of their clients. Contact one of their experienced consultants to help configure a system to fit your needs.

For more information about ProMax, please visit the ProMax website at, or call toll-free in the US 800-977-6629 (outside the US, please call 949-727-3977).

About EditShare LLC
EditShare LLC is the pioneer of a new category of collaborative editing solutions designed for budget conscious digital media workgroups and production companies. The EditShare system was created to fuel the collaborative, creative process for digital media artists by delivering high quality, high performance, and affordable networked collaborative editing solutions accessible to digital media artists regardless of budget.

For more information, please visit


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Related Keywords:EditShare, ProMax, collaborative editing, media storage, ProMax Systems, Andy Liebman, Ethan Ede, Avid Media Composer Adrenaline, Xpress DV, Xpress Pro, Apple Final Cut Pro, Adobe Premiere Pro, Pinnacle Liquid Edition, HDV, Cineform Prospect HD, DNxHD,

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