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Edinburgh Games Festival Offers ?Incredible Experience

Games Screenings event offers sneaky peek at ?The Incredibles? video game (July 23, 2004)

Consumers have the opportunity to see exclusive snippets of The Incredibles the video game based upon a Walt Disney Pictures presentation of a Pixar Animation Studios film - expected to be one of this Autumn's best selling games from THQ Inc., at the EIGF04 (Edinburgh International Games Festival 2004) unique Games Screenings event.

Lyle Hall, general manager of Heavy Iron Studios and executive producer on The Incredibles video game, will share with attendees all the processes involved in creating a blockbuster title, such as what it is like working with an animation giant like Pixar Animation Studios, how developers work to bring the best of the gaming world into a new product, and what it is like working with superheroes. The presentation will provide sneak peeks of the game and show how much detail and work goes into the creative process in order to achieve an amazing entertainment experience that expands upon the theatrical release.


Disney and Pixar have enjoyed enormous success from their three film-to-game projects, "Toy Story 2," "Monsters, Inc." and "Finding Nemo."

The Heavy Iron presentation of "The Incredibles" video game is a main feature of the festival's unique Games Screenings event running 11th-14th August at The Odeon, Edinburgh. This exciting addition to the EIGF04 programme offers personal presentations to the public, to trade and consumer press by some of the industry's luminaries, and will be officially opened by Neil Young of Electronic Arts and Ian Livingstone of Eidos. There will be eight very diverse and fascinating screenings during the course of the Festival, full details of which can be found at the website, www.eigf.co.uk.

Greg Ingham, chairman of the EIGF04 and chief executive of the Future Network plc commented: "We are delighted to have such a fantastic brand as 'The Incredibles' on board. Both the film and game are set to be huge successes, as well as making a significant contribution to the world of interactive entertainment. The presentation will prove to be an exciting and revealing experience for participants, offering the public the opportunity to gain behind-the-scenes knowledge of the creative processes that go into creating a game, as well as showing the development from film to game."

"We're thrilled to have the opportunity to work with the creative talents at Pixar to bring the film to an interactive medium," said Lyle Hall, general manager and executive producer, Heavy Iron Studios. "The movie is truly incredible and lends itself perfectly to a video game."

In addition to the Games Screenings, consumers can also enjoy:
Go Play Games, a two-week public gameplay exhibition providing gamers with the opportunity to get interactive with the very latest and greatest software and hardware products 8th to 22nd August 2004, Royal Museum.

For further information and to book your tickets at EIGF04:
Please visit www.eigf.co.uk or book in advance at:
Ticket Office - Go Play Games: 0131 247 4422 (based at the Royal Museum, Chambers Street, Edinburgh).
Ticket Office - Game Screenings (based at The Odeon, 118 Lothian Road, Edinburgh): 0871 2244007, or book online at www.odeon.co.uk.

"The Incredibles" video game will be released for Sony Computer Entertainment America Inc PlayStation2, Xbox video game system from Microsoft, Nintendo GameCube and Game Boy Advance, and PC/Mac by THQ in November 2004 in conjunction with The Incredibles theatrical release. For more information on "The Incredibles" video game, visit www.incrediblesgame.com. For more information on the film, visit www.theincredibles.com.


About EIGF04:
The art, form & business of interactive entertainment driving popular culture
EIGF04 (Edinburgh International Games Festival), running in parallel with the other Edinburgh Festivals during August 2004, will continue to increase the awareness and understanding of interactive entertainment highlighting the growing bond between video games and other entertainment industries notably music, literature, television and film. Managed by a committee drawn from all areas of the business, including publishers, developers and two industry trade bodies; The Independent Game Developers Association (TIGA) and the Entertainment and Leisure Software Publishers Association (ELSPA) the EIGF is financially supported by Scottish Enterprise Edinburgh and Lothian and by sponsorship from some of the biggest names in interactive entertainment, telecoms and retail with BT, GameStation, McDonald's, Nintendo, Nokia N-Gage, NVIDIA, Orange, PlayStation2 and Xbox.

For more information visit www.eigf.co.uk.


About Disney Interactive:
Disney Interactive is the award-winning publishing label of Buena Vista Games, Inc. The label produces high quality interactive video games and CD-ROMs. Buena Vista Games, Inc. is the interactive entertainment arm of The Walt Disney Company's Consumer Products business unit. For more information on Disney Interactive's products, visit
www.disneyinteractive.com.

About Pixar:
Pixar Animation Studios (Nasdaq: PIXR,
http://www.pixar.com) combines creative and technical artistry to create original films in the medium of computer animation. Pixar has created and produced five of the most successful and beloved animated films of all time: Academy Award-winning Toy Story (1995); A Bug's Life (1998); Golden Globe-winner Toy Story 2 (1999); the Academy Award-winning Monsters, Inc. (2001); and the Academy Award-winning Finding Nemo (2003). Pixar's five films have earned more than $2.6 billion at the worldwide box office to date. The Northern California studio's next two films are The Incredibles (November 5, 2004) and Cars (holiday 2005).

About Walt Disney Feature Animation:
Walt Disney Feature Animation is a division of The Walt Disney Studios, which has created and produced the most successful animated films of all time. Walt Disney Studios is a unit of The Walt Disney Company (NYSE: DIS), the world's foremost family entertainment company engaged in animated and live-action film and television production; cable and broadcast television; theme parks and resorts; character merchandise licensing; consumer products retailing; and book, magazine and music publishing.

About THQ:
THQ Inc. is a leading, worldwide developer and publisher of interactive entertainment software for a variety of hardware platforms including PC CD-ROM, wireless devices, and those manufactured by Sony Computer Entertainment America Inc., Nintendo and Microsoft. The THQ web site is located at
www.thq.co.uk. THQ is a trademark and/or registered trademark of THQ Inc.


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