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"Economic Perceptions Move From Alarm to Concern" According to the Latest AdSAM-SenseUs(R) Poll on Emotion

(December 21, 2011)

GAINESVILLE, FL -- (Marketwire) -- 12/21/11 -- AdSAM® the leader in measuring true emotional response, today released its seventh, "State of the Economy" SenseUs® poll, which challenges readers to review the findings and make predictions about the Economic Outlook on the SenseUs blog at (, or through Twitter or on Facebook and Linkedin.

Key findings are:

  • Feel about the current state of the economy:
  • Feel about way things are going in the US today:
    • Independents' feelings are slightly less negative or Unfavorable and a bit more Ambivalent (See Report
    • Republicans are much less Alarmed (See Report
  • Feel about the prospect of things going well in US one year from now:
    • The Democrats' confidence in and optimism for positive change diminished considerably (See Report
    • Independents feel less Troubled or Alarmed but also less Enthusiastic (See Report
    • Republicans' feelings are slightly more favorable (See Report

To see the numbers and understand the 'rationale' behind the feelings, visit Links can also be found on Twitter or Facebook.

SenseUs® is the only omnibus survey that measures both rational AND EMOTIONAL reactions of Americans to current topics and issues, products, services and more. These polls are conducted by AdSAM Marketing, the leading worldwide provider of emotional response market research and Medefield a global expert in fieldwork services. SenseUs offers a new approach to evaluating politics and key issues with the assessment of both rational and emotional thought processes.

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Conrad Morris
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