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Eclipse Learning Corp. Launches GOPON.JP

(September 16, 2011)
Bilingual Golfing Community and Group Buying Site in Japan

Tokyo, Sept 16, 2011 - (JCN Newswire) - Eclipse Learning Corporation, a Company that offers marketing consulting services to the golf industry in Japan, announced the launch of GOPON.JP (short for Golf Coupons Japan). GOPON.JP is the first Japanese-English bilingual group buying site that focuses on golf in Japan. GOPON.JP negotiates great discount rates for its members at golf-related stores including, golf resorts, golf schools, bars, stores, and for golf apparel and products.

GOPON.JP's first deal is for indoor golf lessons at only 840 yen/hour in downtown Tokyo. Free membership sign-up takes about 10 seconds via iPhone, Android, iPad, or computer and members can then purchase coupons by pressing the BIG RED BUY button.

Coming deals will include golf bars, golf exercise programs, as well as an international get-to-know Gopon social gathering, and on and off-course competitions.

GOPON.JP hopes to become a useful tool for die hard Japanese and non-Japanese golfers to access their favorite sport. It also hopes to provide an avenue for the "golf-curious" to finally access the high class lifestyle at a reasonable price.

"The elite-only style of golf ended twenty years ago and the industry has been searching for new ways to invite a wider new generation of golfer to the sport. We hope to be part of the next golf boom here in Japan," said president Neil Rosenblatt.

He added, "many non-golfers are surprised to hear that through the deals we offer they'll be able to learn to play golf for about the same price as a snowboarding or surfing trip."

Unlike other group buying sites that cover multiple industries, GOPON.JP will maintain a tight focus on deals and events only within the golf industry. GOPON.JP is also Japan's first bilingual site and one of a handful that will accept non-Japanese credit cards. Since the Company believes that its users are generally tech savvy it has come to market with a site that is customized for smart phone (vertical and horizontal orientation), iPad, and computer. Also unique amongst group-buying sites, GOPON.JP will offer members the opportunity to participate in golf outings (from casual drinking parties to full-blown competitions) with other GOPON.JP members and subsequently to communicate with them through free SNS communication tools. The site will soon offer opportunities for golfers to discuss past outings and provide feedback on their experiences.

GOPON.JP chose to limit the site strictly to golf largely because members of its target group stated that the more broad-based group buying sites provided too much 'spam' of deals that were not relevant to their needs. In a nod to how busy its target customers are, Gopon will initially offer new deals and announce them via email only once per week.

About Eclipse Learning Corporation

Founded in 2005, as part of the Eclipse Production Group, a talent agency for elite foreign media talent in Japan, Eclipse Learning Corporation currently provides golf marketing consulting service to golf clubs, golf bars, golf schools, golf product and apparel makers throughout Japan. Eclipse Learning also offers great deals through its site GOPON.JP, which is Japan's first bilingual group-purchasing site that caters exclusively to golfers. Launched in summer 2011, GOPON.JP will offer great deals on golf apparel, golf outings, golf lessons, in short, anything related to golf. Eclipse Learning sees the face of Japanese golf changing dramatically in coming years and hopes to encourage a brand new wave of golfers to, 'Play Golf.' For more information, contact: You may follow Gopon on Twitter at GOPON_JP.

Source: JCN

Copyright 2011 JCN Newswire. All rights reserved.
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