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Ebeling Group Creates Virtual Car Demo for Nissan and Japan Auto ShowCreated exclusively for Pivo launch events and auto tradeshows (January 05, 2006)
The Ebeling Group, in association with The M Company, has produced a two-and-a-half minute animated promotional film for ?Pivo, Nissans latest concept electronic car. The film, which was created exclusively for Pivo launch events and automobile tradeshows worldwide in collaboration with TBWA Japan, graphically demonstrates the features of the car in a whimsical, pop art style.
The film was intended for screening on jumbo, high-def LED display monitors at 1728mm X 7680mm and is currently traveling as part of a Nissan Pivo exhibit co-designed by renowned Japanese artist Takashi Murakami. The three-seater cars most notable features include the cars futuristic yet friendly design, and an egg-shaped cabin that revolves 180-degrees independent of the wheels, eliminating the need to reverse. The car is also powered by Nissans high-performance lithium-ion battery, resulting in zero emissions.
The film uses an animation style reminiscent of instruction manual graphics?the visuals are clean, straightforward, and composed in bright hues of blue, magenta, orange and red. We see the car on the road, and in one scene, how its innovative rotating cabin allows it to gracefully maneuver out of a tight parking space. While the vibrant landscapes and futuristic city scenes represent the places the car can go, the people in the film are represented as simple black silhouettes to keep the visual emphasis on the car. The closing shot zeroes in on a person parked on a scenic city lookout point, rotating the car to watch the sunset. Music production company Ravenswork composed the films airy and lighthearted electronic track.
Said Matt Tragesser, who, along with Adam Bluming, served as creative director on the Pivo film, ?This was a bit of a departure from what Nissan typically produces for its trade events, as its the first time theyve done something so stylized and animated. Also, since this piece was designed for an international audience, we had to convey everything visually and metaphorically. As artists and filmmakers, we had a lot of fun devising graphical ways of communicating the Pivos unique features.
Tragesser and Bluming used a graphics package consisting of Alias Maya for animation and Adobe After Effects for compositing.
About The Ebeling Group
The Ebeling Group (TEG) is an international production company with offices in Los Angeles, New York, Sao Paulo and Tokyo. The TEG roster includes world-renowned designers and directors MK12, Nakd, Lobo, LBA, Caviar, Convert and Caskey. These companies have been awarded with distinctions from The Art Directors Club, BDA, The Clios and The One Show among others. TEG projects?and directors?are anything but ordinary. Internationally recognized short films, commercials, promos and music videos for clients including Adidas, Coca-Cola, Diesel, Levis, TNT, MTV, Nike and Ford have garnered accolades from the global design, production and advertising industry. TEG directors work has been showcased at Resfest, OFFF, FITC, onedotzero, Sundance Film Festival and the Guggenheim Museum in Bilbao, Spain. www.theebelinggroup.com
PROJECT TITLE: Nissan Effis II Auto Show Film
AIRDATE: 15 November 2005
CLIENT: Nissan Japan
AD AGENCY: TBWA Japan/Tokyo, Japan
Agency Producer: Satoshi Takahashi
PRODUCTION COMPANY: The Ebeling Group/Playa Del Rey, CA
The M Company (producer, Yen King)
DIRECTOR: Matt Tragesser / Adam Bluming
CREATIVE DIRECTOR: Matt Tragesser
ART DIRECTOR: Justin Meredith
ANIMATORS: Justin Meredith, Dave Hill, Devan Simonuvich, Alex Sabatelli, Clay Budin, Borja Pena, Nick Johnhides
EXEC. PRODUCER: Mick Ebeling
PRODUCER: Ronda Music, Sue Lee, Sara Clarkin
MUSIC: Ravenswork/Venice, CA
SOUND DESIGN: Machinehead
Related Keywords:Alias Maya, After Effects, animation, motion graphics
Source:Digital Media Online. All Rights Reserved