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ESPN Marks 25-Year Timeline With Troika

Design company produces packages for network?s 25th Anniversary (September 21, 2004)

Troika Design Group, a strategic design and production company, produced six on-air graphics show packages for the 25th anniversary of ESPN, which aired September 6th, 2004. Mark Bohman, creative director and Troika co-founder, made the announcement today.

?We are very pleased to continue to partner with ESPN on various projects, Bohman said. ?We wanted to create a visual language on scale with ESPN's amazing accomplishments over the past 25 years. The 25th Anniversary package was another exciting design challenge from ESPN. Bohman also lead the team that created the hi-definition graphics package for SportsCenter earlier this year.

In May of 2003, Troika was asked to deliver an overall design concept for ESPNs 25th anniversary programming. Troika created a visual motif of a three-dimensional timeline as a metaphor that would mark ESPNs achievements.

Troika used the dynamic timeline filled with energetic arching beams of light as its starting point. The design company then began to design and animate hundreds of on-air graphics elements to package the summer-long event, including: show opens, bumpers, transitions, backgrounds, lower third informational systems, and more.

Many elements have been running since May or June of 2004 on series programming entitled The Moments, Whos #1?, and The Headlines. Other elements appeared on the specials Then & Now and SportsCenter: The Next 25 Years, and culminated with the Silver Anniversary Special on September 6th.

Beyond design, Troikas dynamic timeline works practically as well. It creates an environment for an ESPN25 title system that unifies its anniversary programming while allowing each show a distinctive personality. Each show begins with a signature ESPN25 animation acting as a gateway into the timeline. Alternate paths are taken off of the timeline, moving to higher or lower parallel areas that feature each individual show.

Lead designer Gil Haslam explained, ?The three-dimensional timeline acts as a sort of sports time-vault, containing historic sports moments and streaming bits of trivia all contained within a stadium like environment: hints of banners, lights, grandstand seats, and other architectural details create a sense of place and excitement.

The Silver Anniversary Special was the hallmark piece celebrating the defining sports highlights on the network. Within the open, transparent panels reveal key moments of sports history down the timeline: from Chris Bermans 49ers sideline call of ?the Catch in 1982 to Tony Hawks 900 at the 1999 X-Games, these scenes, documented by ESPN, are ?etched in the fans mind and are synonymous with the ESPN Networks.

Chuck Carey, executive producer and co-founder stated, ?Troikas elements form a space that uniquely celebrates ESPN and the best moments in sports over twenty-five years. We were honored to join ESPN and the sports fan on this trip and share in the networks legacy.

The project team used Maya and After Effects software to composite and animate the show packages. In addition to Bohman, Haslam and Carey, the team for Troika Design Group included producer Kristen Olsen, 3D animators Cory Strassburger and Mark Wurts, 2D animators Mark McConnell and Richard Eng, and editor Patrick Flynn.

About Troika Design Group
Troika Design Group is a multidisciplinary, award-winning design company in Hollywood consisting of more than 20 designers, producers, animators, editors and conceptual thinkers who specialize in network branding, promotional and advertising campaigns, and show packaging. Established in the spring of 2001 by industry leaders Dan Pappalardo, Mark Bohman and Chuck Carey, Troika has emerged as one of the premier providers of strategic design and creative production for television. Troika works closely with television and cable networks including ABC, E! Entertainment, UPN, Food Network, ESPN, Comedy Central, HGTV, Fine Living, TV Guide Channel, KCET and VH1. For more information, please visit or call 323.965.1650.

About ESPN
ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 40 business entities. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPN Today), ESPN HD (a high-definition simulcast service of ESPN), ESPN Regional Television, ESPN International (25 international networks and syndication), ESPN Radio,, ESPN The Magazine, SportsTicker, ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN Broadband, ESPN Wireless, ESPN Video-on-Demand, ESPN Interactive and ESPN PPV. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.


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Related Keywords:ESPN, Troika, Troika Design Group, Mark Bohman, hi-definition graphics, ESPN25, Gil Haslam, Chuck Carey, Maya, After Effects, Kristen Olsen, Cory Strassburger, Mark Wurts, Mark McConnell, Richard Eng, Patrick Flynn, Dan Pappalardo,

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