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EMI Tests MediaMax M4 Content Management Technology

SunnComm technology to be used on select pre-release CDs (June 17, 2004)

SunnComm International, Inc, today announced that its exclusive marketing arm, QuietTiger, Inc., has signed an agreement with EMI Music, in which EMI will test the SunnComm MediaMax M4 content management technology for select promotional product on a worldwide basis.

Under the agreement, EMI, the world's leading independent music company, will work with SunnComm to include the MediaMax technology on a limited number of promotional CDs during the pre-release period later this summer.

EMI distributes albums through record labels including Angel, Blue Note, Capitol, Capitol Nashville, Virgin, Parlophone, EMI Classics, EMI Latin, and EMI Christian Music Group in 50 countries. EMI's roster of artists include The Beastie Boys, The Beatles, Coldplay, Janet Jackson, Norah Jones, Lenny Kravitz, Kylie Minogue, Radiohead, The Rolling Stones and Robbie Williams.

"We've been working collaboratively with the SunnComm team and have found them to be very responsive to our needs and have been encouraged by the success that SunnComm's MediaMax product has enjoyed," said Richard Cottrell, global head of anti-piracy for EMI Music. "We are pleased that SunnComm is developing a product that improves our ability to protect our artists' works, especially during the pre-release phase."

"EMI has been a leader in combating piracy in all forms around the world. Both EMI and SunnComm are committed to further developing the MediaMax suite of content and copy management products in order to strengthen EMI's ability to protect what its artist's create," commented Bill Whitmore, QuietTiger's president. "We are excited to take this all-important next step in furthering our relationship with one of the world's most established record companies."

About SunnComm
SunnComm International Inc. (OTC:SCMI) copy management and protection technology was commercially released by Nashville's Music City records in 2001. The album, "Charley Pride - A Tribute to Jim Reeves," became the first commercial copy-managed CD in America. SunnComm also became the first company to commercially release a content-protected audio CD utilizing an early version of the Windows Media Data Session Toolkit. ( It is a leader in digital content enhancement and security technology for optical media with its MediaMax suite of products, and today leads the US market in copy managed audio CDs.

SunnComm's MediaMax M4 suite of Digital Content Enhancement technologies are built using Microsoft Windows Media 9 Series but operates on both Apple and Microsoft Windows-based systems. For more detailed information about the company, its vision or philosophy, personnel, partners, and customers, please visit the company's Web site at, or call the Company directly at (602) 267-7500.

About Quiet Tiger
Quiet Tiger, Inc.(QTIG:OTCBB) implements the delivery of digital content security products for the music and entertainment industry. With established long-term contacts throughout the world, QuietTiger understands the challenges surrounding digital content management and protection. Our team of professionals has spent more than 50 years in the music and movie industry.

For additional information about the company, its vision, philosophy, partners, and customers, please visit the Company´s Web site at

About MediaMax M4
MediaMax M4 is a collection of digital content security technologies that provides copy control for CD's, while simultaneously enhancing and expanding the consumer's entertainment experience. MediaMax is tightly integrated with Microsoft's Windows Media Platform and the Digital Rights Management capabilities associated with the latest Windows Media Platforms. SunnComm licenses and uses Windows Media Audio DRM capabilities from Microsoft as the security feature for these multi-media files.


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Related Keywords:EMI, MediaMax M4, Content Management, SunnComm, QuietTiger, EMI Music, Richard Cottrell, Bill Whitmore, DRM,

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