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EMA Multimedia Designs its 250th DVD Interface

(July 16, 2001)
EMA Multimedia today announced the completion of original interface design work on its 250th DVD title: "61*" for HBO Home Video. Billy Crystal directed the acclaimed baseball drama for HBO Films, which debuted on the leading cable network on April 28.

The DVD, due out Sept. 11, will feature audio commentary by Billy Crystal, a 50-minute documentary entitled "The Greatest Summer of My Life: Billy Crystal and the Making of '61*'," full cast and director bios, full biographies and career stats for Mickey Mantle and Roger Maris, the 1961 Home Run list and key DVD-ROM Web links -- as well as Language and Subtitle options for English 5.1, English Dolby Surround, English Surround with Director's Commentary and Spanish Stereo.

"EMA Multimedia has been with us from our very first DVD release," explained Nick Ciallelo, Director of Creative Services for HBO Home Video. "They are pioneers in creating innovative DVD menus and they constantly impress us with their work."

"It's a real privilege for us to have an opportunity to do our best work on such a heartfelt, heroic film for such a prestigious company as HBO Home Video," said EMA's CEO Michael Pace. "Our company's goal is to help our clients entertain, and of all the titles we've had the chance to work on, we're especially proud of '61*' -- and we feel it will be extremely popular with viewers."

A full-service entertainment design studio that produces marketing campaigns integrating print, audio-visual and interactive media, EMA established its reputation for innovation and reliability during DVD's launch. Having created many of the menu interfaces for the initial DVD titles from Columbia Tri-Star Home Video, HBO Home Video, MGM Home Entertainment, New Line Home Entertainment and Warner Home Video, the company remains at the forefront of DVD design.

EMA's innovative interface designs for studio titles include "Austin Powers: International Man of Mystery," "The Fifth Element," "Gods & Monsters," "The Mask," "Starship Troopers," "Tomorrow Never Dies" and "Lion of Oz," to name a few. EMA's presentation of "Air Force One" was awarded Best DVD Movie of the Year at VSDA, while "Spawn" won Best Video Movie at the DiVi Production Conference and received a DVD People's Choice award.

EMA also created the package design, promotional elements, Web design, DVD menu system and special features for HBO Home Video's release of the four-disc set "From the Earth to the Moon," which was honored at the DVD PRO '99 Conference and Exhibition with Discus awards for Best Educational DVD and Best Packaging. "Tomorrow Never Dies" also received a Discus for Best Consumer DVD.

Considering that EMA developed the first motion graphics in a DVD menu (for New Line's "The Player"), the first-ever DVD video game (for New Line's "The Adventures of Pinocchio") and the first sound-enhanced menu (for Warner's "Mars Attacks"), one may wonder what's next for the company.

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