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ELSA to Focus on 3D Workstation Graphics Market

(January 09, 2002)
ELSA, Inc. announced today their new corporate strategy to develop products solely for the professional graphics marketplace. ELSA will continue to bring to market a range of workstation-class graphics accelerators based on the NVIDIA Quadro line of graphics processor units (GPUs). ELSA's award-winning accelerators currently include the Synergy 2000, Synergy III, GLoria III and GLoria DCC.

"By partnering with NVIDIA, ELSA is well poised to dominate the add-in board market for the workstation segment," said Wanda Meloni of M2 Research, a market research firm specializing in market intelligence for the digital media industry. "This market, especially digital content creation, has maintained a steady growth rate that we anticipate will continue throughout 2002."

Under the direction of ELSA, Inc.'s newly appointed president and CEO, Eric R. Shiroke, ELSA's dedicated focus on the professional graphics market will result in a steady stream of high-performance products, as well as special programs for resellers and system builders.

"ELSA will be leveraging our strengths by focusing directly on the workstation graphics market where we offer a complete product family," said Shiroke,. "The combination of NVIDIA's industry-leading graphics technology with ELSA's market expertise and board-level designs, results in unmatched price-performance and reliability."

Under the continuing partnership with NVIDIA, ELSA has exclusive rights to market and distribute Quadro-based solutions to system integrators, value-added resellers, and other channels not handled by NVIDIA. NVIDIA offers boards directly to key OEM customers. This multi-faceted approach enables the highest level of penetration of these workstation products, as illustrated by NVIDIA's ranking as the largest supplier of chips to the workstation graphics market by Gartner Dataquest, a leading market research firm.

"NVIDIA and ELSA have partnered together to set the standard in the professional graphics market by offering the industry's most scalable top-to-bottom family of workstation products, designed to solve the challenging graphics needs of DCC and CAD professionals," said Jeff Brown, general manager, workstation products division for NVIDIA.

Leading hardware manufacturers like BOXX Technologies see ELSA's workstation-focused strategy and the partnership between ELSA and NVIDIA as beneficial to the industry. "Given that BOXX specializes in building high-end systems for the entertainment, digital film and content creation communities, ELSA's robust accelerators are very popular with our customers," said Rick Krause, president and CEO of BOXX Technologies. "We believe ELSA's new focus and ongoing partnership with NVIDIA will result in powerful, feature-rich accelerators, which digital content creators continue to want and need."

Given the new workstation strategy, ELSA will no longer market and sell the Gladiac and Erazer consumer product lines in North America, however these products may be available in other international markets served by ELSA subsidiaries. Support for existing customers of these gaming products will be available via the ELSA web site and through email.

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Related Keywords:3d graphics, workstations, OpenGL


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