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Swedish network adds EditShare to facilitate post production collaboration (November 06, 2008)
DMN Newswire--2008-11-6--EditShare, the technology leader in cross platform collaborative editing and shared media storage, announced that SVT, the Swedish public television network, has purchased an EditShare 3RU with 8 TBs of storage for use in its network drama department. The SVT Sports Division had leased an EditShare from Danmon Svenska as part of their intensive coverage of the Summer Olympic Games in Beijing. The time-savings and workflow improvements realized from the EditShare during the Games convinced SVT that EditShare could add similar benefits to production efforts in other departments.

Carl Carpelan, who was responsible for setting up the IT and editing infrastructure for SVT s Beijing Olympics facility, found the EditShare was easy to install and incredibly reliable.

 "It only took about a half hour to hook up the EditShare on network with the 4 Media Composers," says Carpelan. "We were producing a lot of HD inserts for the 2-hour long evening wrap-ups, so it was great to have to ingest only once - field work in particular, right from the Panasonic P2 cameras. The material was on the EditShare for whoever needed to use it. With six editors, it was much better than storing it locally. It was very reliable and when compared to other alternatives, very affordable." Comparing the EditShare workflow to SVT's prior experience during the 2006 Winter Games in Torrino where tapes were swapped around, Carpelan added. "There's no going back to something like that. I'd say the EditShare is the only option going forward."
"We're finding more and more organizations are using EditShare for sports coverage as well as their locally-based productions," says Tara Montford, EditShare General Manager, EMEA. "From the Olympics, Wimbledon, the Tour de France, professional football and all other kinds of sporting events, the EditShare has proven to be secure, robust and reliable. The rigors of intensive coverage with short turn-arounds and huge volumes of material require the strong, collaborative workflows and high performance that EditShare provides. And it's great when users like SVT realize that EditShare can bring that same productivity to their studio and post-production facilities."

EditShare Complete Collaboration Offer the Industry's Best Media Sharing Workflow
The EditShare Storage series delivers industry-leading performance and an open environment for creative teams to share media regardless of application and platform. Users of Apple, Adobe, Assimilate, Autodesk, Avid, Digidesign, Sony, Thomson and more can connect via Gigabit or 10-gigabit Ethernet and freely share media regardless of size or format. EditShare Storage Series products provide true project and media sharing for Apple and Avid users, along with user management tools that are designed specifically for post and broadcast. EditShare integrates easily with industry standard post and broadcast equipment to provide realtime, complete collaboration across the entire workflow.

Designed for the most extreme and demanding media sharing workflows, the EditShare XStream Series combines the award-winning features of the flagship EditShare Storage Series with the highest performance hardware available. XStream is designed for all creative workgroups, from digital intermediate, news, sports, reality TV and education, to any high-resolution media sharing workflow where a large number of simultaneous users require real-time edit-in-place or true collaborative access to high-resolution video files and data.

About SVT
Swedish Televison (SVT) is a national, public service television company serving viewers throughout Sweden. Approximately 90% of 3.4 million Swedish households pay the license fees that support SVT s five national channels and the international channel SVT Europa. SVT programming is non-commerical; advertising is not permitted but sponsorship of sports events are allowed.

About EditShare LLC
EditShare LLC is the pioneer of a new category of collaborative editing solutions designed for digital media workgroups and production companies. The EditShare system fuels the collaborative creative process for digital media artists by delivering high quality high performance and cost effective networked collaborative editing solutions. For more information, please visit
©2008 EditShare LLC. All rights reserved.  EditShare ? is a registered trademark of EditShare LLC. All other trademarks mentioned herein belong to their respective owners.

Press Contact
Janice Dolan
Zazil Media Group
Tel:  +1 (617) 395 8107

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