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ED Digital Launches Digitrex Brand

Broad-Based CE, Home Theater Product Line in the U.S. (December 30, 2005)

ED Digital, will introduce a broad family of products under the Digitrex brand, including LCD TVs, DVD players, personal media players, set-top boxes and home theater equipment, at the upcoming Consumer Electronics Show, Thursday to Sunday, Jan. 5 - 8, 2006, in Booth No. 70400, in the Sands Convention Center in Las Vegas.

Backed by Jiangkui Group, a leading Chinese producer of home appliances and consumer electronics devices, the Digitrex division of ED Digital is bringing the promise of a seamless and exciting connected home to the U.S. market, by offering a combination of user-friendly devices with integrated easy-to-use, graphical end-user interfaces.

During CES, the company also plans to unveil an industry-first wireless High-Definition Network LCD TV which will be PlaysForSure-certified. This certification means that consumers will be able to easily access a broad range of content from the growing variety of PlaysForSure subscriptions and download digital music and video services.

The Jiangkui Group currently holds leading market share positions in DVD players in Japan and Europe, as well as for LCD TVs in Europe. ED Digital will offer these product categories to American consumers under the Digitrex brand.

ED Digital is strategically located in Southern California - in the heart of the entertainment community. The location is also close to several key technology partners and near major logistics hubs.

ED Digital is led by two industry veterans. Bill Bast, executive vice president and general manager, has over 30 years in the industry and has worked with several notable companies including Sanyo and Nyko. Steve Jean, vice president of marketing and product development, also has more than 30 years experience in the consumer electronics business, working with companies like Marantz Co., Sanyo and Philips Consumer Electronics.

About ED Digital:

ED Digital is a leading supplier of consumer electronics and home theater products that allow people to enjoy state-of-the-art entertainment systems and finally realize the promise of the "connected home." The company's broad-based product line is sold under the Digitrex brand and includes LCD TVs, rack and portable DVD players, personal media players, set-top boxes and the world's first HD Network LCD TVs with Microsoft Windows Media Connect technology.

Looking to the future, the company plans to add products and enter new strategic alliances that will continuously enhance the connected home experience for consumers. Digitrex products are available in the United States and throughout Europe, Australia and Asia.

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Related Keywords:ED Digital, Digitrex Brand

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