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EA's Pogo and WildTangent Team Up to Make Free Online Games More Accessible Than EverNew Integrated Games Service Offers Online Gamers More Ways to Play (March 28, 2012)
REDMOND, WA and REDWOOD CITY, CA -- (Marketwire) -- 03/28/12 -- Finding a free five minutes of fun just got easier. Electronic Arts Inc. (NASDAQ: EA) today announced that Pogo, its popular online gaming destination, will make its most popular free online games accessible to players in North America and the United Kingdom from WildTangent's website and Games App.
Gamers who visit WildTangent.com and click on a Pogo game will be immediately transported to a new integrated version of Pogo.com where they can play -- for free -- to their hearts' content. Pogo is making its top games available on WildTangent, including hits such as Poppit!, SCRABBLE, MONOPOLY World Edition and Plants vs. Zombies. More games are scheduled to roll out on the integrated service in the coming months including downloadable games.
Players who visit WildTangent and want access to even more Pogo games will also have the option to join "Club Pogo," a subscription service which gives members access to over 40 exclusive games with no ads.
"We know that more than half of U.S. adults now play games, and the U.K. has a growing number of casual gamers," says Beatrice Spaine, Vice President, Publishing Pogo at Electronic Arts. "We've been entertaining audiences for more than 10 years now, and our mission has always been to deliver a variety of fun experiences that can last just minutes or go on for hours. WildTangent is a natural partner for us to help introduce this ever-growing audience of game players to more free, fun games online."
"Pogo's games are a great addition to the WildTangent arsenal," said Sean Vanderdasson, Senior Vice President at WildTangent. "We have games that range from casual to core, for kids and adults including premium downloadable content. The games through Pogo will provide our fans with even more exciting choices."
To see the integrated WildTangent Pogo offering, visit www.WildTangent.com.
Known throughout the industry as a pioneer in casual gaming, Pogo has been entertaining audiences for over 10 years. Pogo continues to be one of the most popular casual gaming destinations in the world, with more than 12 million unique monthly visitors*, and is the worldwide and U.S. leader in time spent among non-aggregated online games sites. Boasting a wide variety of more than 100 free online games including puzzle, word, and classic card and board games, Pogo.com is also the official home to Hasbro online games like Scrabble, Boggle, Yahtzee and Trivial Pursuit. Pogo is available worldwide with local sites and communities in the UK (pogo.co.uk) and Germany (pogo.de).
** Source: Comscore September 2011
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company's game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims, Madden NFL, FIFA Soccer, Need for Speed, Battlefield, and Mass Effect. More information about EA is available at http://info.ea.com.
WildTangent (www.wildtangent.com) operates a cross-device games service that allows consumers around the world to access games through one convenient Games App. Fueled by our digital currency, WildCoins, and a proprietary ad platform, BrandBoost, the service delivers consumers with the most cost efficient way to play games. Consumers can play premium games for free courtesy of brand advertisers, rent games for a fraction of the retail price with 100% of rental going toward the ownership, or buy them outright. The service also offers social games and free online games. Players can purchase in-game items at discounted rates with WildCoins or receive them as gifts from advertisers.
WildTangent Media is a digital media advertising platform that connects brands with a highly engaged audience of 175 million consumers monthly across desktop, social, and mobile platforms. Powered by ad products that consistently perform above industry norms and a growing portfolio of 3rd-party game developers, WildTangent Media offers consumers the chance to invite brands into a digital experience they're really enjoying. And in return, they get something they want. Like virtual goods, free play, or premium content, all in the name of an advertiser's brand. It's a "value exchange" approach, where consumers get the rewards they want, instead of interruptions -- and where brands make a lasting impression.
WildTangent Media's digital advertising solutions have been adopted by premium publishers like PopCap Games, Sony Online Entertainment, and DreamWorks, and are utilized by major global brands like Coca-Cola, Unilever, Procter & Gamble, Microsoft, Kraft, Levi's, and others in a variety of brand verticals.
The Sims, Need for Speed, Poppit!, Pogo and Club Pogo are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE AB. John Madden, NFL and FIFA are the property of their respective owners and used with permission MONOPOLY, Scrabble, Boggle, Yahtzee and Trivial Pursuit are trademarks of Hasbro and is used with permission.. All other trademarks are the property of their respective owner.
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