Company News: Page (1) of 1 - 06/04/12 Email this story to a friend. email article Print this page (Article printing at page facebook Teaches Local Establishments How to Benefit From Social Networking

Local Businesses Across America Are Coming to the Realization That Social Networking Sites Are Essential to Developing a Solid Marketing Strategy; Not Only Does Increasing Online Presence Raise Awareness of a Small Establishment, but the Practice Also Pro (June 04, 2012)

PHOENIX, AZ -- (Marketwire) -- 06/04/12 -- A recent article from ABC News examines the benefits social networking sites have on locally-owned and operated businesses. The article uses the local economy of Springfield, Missouri to exemplify the advantages associated with social network marketing. Recently, General Motors pulled out of their Facebook advertising initiatives, citing that the popular social network had little impact on consumers. In contrast to this major corporation, many small businesses rely on social networking sites, including Facebook and Twitter, to drive up sales. To expose small business owners to these advantages, provides a collection of educational tools that focus on online marketing for local organizations.

The ABC story cites the success Mother's Brewing Company has had with implementing social network practices into its business model. Jeremy Wicks, marketing and sales director of the company, states, "Social media of everything we've done has probably helped grow this brand more than anything else we've done." In about a year's time, the local Springfield brewery has not only increased business, but has also established an identity.

Staxx is another business located in Springfield that has seen immense increases in boutique sales as a result of social networking strategies. Sales associate Tara Hamilton explains the store's presence on Facebook, "Customers will see [a product], they'll 'like' it, ask us to hold it back and call and pay over the phone." Taking these efforts to the next level, Hamilton says Facebook-driven sales account for 75% of the store's business.

Jeremy Wicks explains that part of this incredible success is engaging a company's online audience. In order to do so, a company must develop a specific marketing plan and maintain it. Mother's Brewing Company is a relatively new company, so its entrance into the social networking world has been a major part of the business' initial establishment. However, for companies that have been around for many years, local owners might have to learn how to incorporate these tactics. is dedicated to exposing such tactics to its clients, by providing several educational resources. By allowing local business owners to learn these strategies on their own time, gives small establishments an opportunity to integrate social network marketing in a more organic fashion.

ABOUT: is an online educational resource that offers a diverse curriculum geared toward online marketing strategies for local businesses. Through web-based video tutorials and other resources, focuses on boosting the success of small businesses by encouraging improvement in web design and social networking. The company believes that the online presence of small businesses is essential to creating a successful enterprise in today's society.

To learn more about the available courses, visit

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