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Dunkin' Donuts and SCVNGR Want to Buy You Lunch

(October 04, 2011)

BOSTON, MA -- (Marketwire) -- 10/04/11 -- This October, Dunkin' Donuts and SCVNGR are out to prove there is such a thing as a free lunch. To celebrate the new Chicken and Tuna Salad Deli Sandwich offerings, Dunkin' Donuts is teaming up with SCVNGR -- the game about doing challenges at the places you visit -- to offer guests the chance to win one of Dunkin' Donuts' deli sandwiches every day for an entire year.

Now through October 31, anyone can visit participating Dunkin' Donuts restaurants in the greater Boston area and play Dunkin' challenges on SCVNGR. Visit the Dunkin' Donuts profile page on SCVNGR for a map of participating locations. By snapping pictures or answering short riddles about Dunkin' Donuts' Chicken and Tuna Salad Deli Sandwiches, guests can show off their Dunkin' status by unlocking limited-edition badges. Players who have what it takes to unlock the Dunkin' Regular badge will earn one entry for the chance to win a free deli sandwich per day for a year. The elusive Dunkin' Fanatic badge will triple those chances to win.

Some of the challenges include:

  • Dunkin' Personality: Fill in the blank: if you were a Dunkin' Donuts menu item, you would be _____.
  • Huge Bite: Find a gigantic poster of a Dunkin' Donuts Chicken or Tuna Salad Sandwich, stand next to it and get a picture as if you were taking a big bite!
  • Your Order: Prove you're a true Dunkin' die-hard and tell us "What Are You Drinkin'?"

"We're excited to enhance the Dunkin' Donuts guest experience by offering new deli sandwiches and promoting them through these fun mobile challenges," said Michael Mahon, Manager of Field Marketing for Dunkin' Donuts in Boston. "SCVNGR provides interactivity and brand exposure and enables us to reward our guests for being loyal and having fun at the same time."


"Dunkin' Donuts' customers are on the go, so quick, social challenges on SCVNGR are the perfect way to maximize consumers' engagement with the brand," said Chris Mahl, SVP and Chief Brand Alchemist at SCVNGR. "Challenges are easily integrated into the restaurant experience, which allow consumers to have fun and form a deeper connection with the Dunkin' Donuts brand whether they're in line or sitting and enjoying deli sandwiches."

To start playing, download the free SCVNGR app at the Android Market or Apple App Store and head to a participating Dunkin' Donuts restaurant. To learn more about Dunkin' Donuts challenges on SCVNGR and how to enter, go to www.scvngr.com/dunkindonuts.

About SCVNGR
SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations. Start playing SCVNGR by downloading our free iPhone & Android app. And while you're at it, check out LevelUp, a new way to pay with your phone and save from the makers of SCVNGR. For merchants, it's a super simple way to use game dynamics to keep loyal customers coming back again and again. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital.

About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for five years running. The company has more than 9,700 restaurants in 31 countries worldwide. In 2010, Dunkin' Donuts' global system-wide sales were $6 billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of Dunkin' Brands Group, Inc. (NASDAQ: DNKN). For more information, visit www.DunkinDonuts.com.

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Media Contacts:
LaunchSquad for SCVNGR
Mike Farber or Anna Farnum
scvngr [at] launchsquad [dot] com
617-945-1915

RF|Binder for Dunkin' Donuts
Stacy Pelletier
ddboston [at] rfbinder [dot] com
781-559-0427


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