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Dunkin' Donuts Partners With SCVNGR for Location-Based CampaignPlaying SCVNGR Gives Dunkin' Donuts Guests a Chance to Win Prizes (March 02, 2011)
BOSTON, MA -- (Marketwire) -- 03/02/11 -- Dunkin' Donuts Iced Coffee fans in greater Boston have a new reason to cheer today! America's favorite all-day, everyday stop for coffee and baked goods has partnered with SCVNGR, the social game that's all about going places, doing challenges and earning rewards. Dunkin' Donuts has been surprising and rewarding New England guests who have been caught drinking its delicious iced coffee all winter long, giving them the chance to win Celtics and Bruins tickets and Dunkin' Donuts merchandise. Now the Company is working with the powerful SCVNGR game engine to add an extra layer of fun and rewards.
Through March 31, anyone who visits participating Dunkin' Donuts locations in the greater Boston area and plays SCVNGR while in the store can unlock rewards from Boston sports teams, such as discounted merchandise and free t-shirts, redeemable at the Boston Bruins Pro Shop at TD Garden.
"We're excited to use SCVNGR as a new way to reward Dunkin' Donuts guests," said Michael Mahon, Manager of Field Marketing for Dunkin' Donuts in Boston. "We've seen a lot of positive buzz on our social media channels such as Facebook and Twitter, and SCVNGR provides us with an innovative way to use social gaming and location-based technology to reward our fans and followers while they're in our restaurants."
Examples of some of the fun, social challenges that Dunkin' Donuts guests can play to earn points on SCVNGR include:
- "Get a Grip:" Snap a photo to show us how you hold your iced coffee when it's chilly outside. In the caption, tell us what temperature it is outside.
- "Drop Your Gloves:" Send in a pep talk to pump players up for the next Bruins game.
"Nothing says 'New England' like the powerhouse combination of Dunkin' Donuts with Boston sports teams," said Chris Mahl, SVP and Chief Brand Alchemist at SCVNGR. "We're thrilled to be using mobile game dynamics to add a new element of fun and user engagement to local retail locations, and ultimately drive even more customer loyalty to the Dunkin' Donuts brand."
Want to play? Just download the free SCVNGR app at either the Android Market or Apple App Store, head to Dunkin' Donuts and start doing challenges! For more information visit: www.scvngr.com/dunkindonuts.
SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures and Highland Capital Partners. Visit www.scvngr.com to learn more.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for five years running. The company has more than 9,700 restaurants in 31 countries worldwide. In 2010, Dunkin' Donuts' global system-wide sales totaled $6 billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
LaunchSquad for SCVNGR
Erica Orthmann or Anna Farnum
Scvngr (at) launchsquad (dot) com
Boston office: 617-872-0769
RF|Binder for Dunkin' Donuts
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