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Duncan/Channon Launches Integrated Campaign for Citrix(R) GoToMeeting(R)Agency Adds Leading Web Conferencing Brand to Growing Client Roster (May 09, 2011)
SAN FRANCISCO, CA -- (Marketwire) -- 05/09/11 -- Integrated advertising agency, Duncan/Channon (www.duncanchannon.com), announces today the launch of its first integrated campaign for Citrix® GoToMeeting®, a market-leading web conferencing solution from Citrix Systems, Inc. The multi-channel campaign breaks today and includes TV, radio, print and online created by the agency in close collaboration with Citrix to refine and elevate the GoToMeeting brand across traditional and digital channels, while driving preference and trial.
"Through this empowering and positive campaign, we can share how people across the globe rely on GoToMeeting to simply connect and collaborate, at any time, from any location, to achieve amazing results," said Bernardo de Albergaria, vice president and general manager of collaboration, Citrix Online. "The Duncan/Channon team truly understands our GoToMeeting value proposition and has developed outstanding creative to communicate our focus on ease of use, superior customer experience and the benefits of powerful collaboration."
GoToMeeting provides an easy-to-use, cost-effective and fast way to meet, demonstrate and collaborate online. Anyone with a Mac or PC and an Internet connection can host, attend, and participate in an online meeting in real-time within seconds. Users can set up a meeting instantly or easily schedule a session. GoToMeeting is also available on the iPad. The web conferencing solution reduces travel and operational costs, while increasing sales and driving productivity. GoToMeeting can be downloaded quickly and easily at www.gotomeeting.com. A 30-day trial is also available.
Duncan/Channon was chosen to drive brand-building efforts for GoToMeeting earlier this year and was charged with helping to deliver on their overall strategy, creative and brand essence creating a compelling story of how the product and brand fits into people's everyday work life. This latest addition to the Duncan/Channon roster builds on the momentum created by several other recent new business wins including Blurb, Esurance, The Ritz-Carlton Residences, StubHub! and John Muir Health.
"As users ourselves, we were thrilled to get a chance to show consumers that GoToMeeting is much more than an online meeting tool; it's a platform for highly productive collaboration and real change," said Parker Channon, executive creative director and partner at Duncan/Channon. "The work -- much of which was created while collaborating using GoToMeeting -- champions the idea that a product can be both incredibly simple and powerful at the same time."
Founded in 1990, Duncan/Channon (www.duncanchannon.com) is an independent full-service advertising agency, based in San Francisco. The award-winning agency delivers integrated marketing services to its growing client roster, which includes Blurb, Esurance, Hard Rock, Sega and StubHub! Recently, Duncan/Channon was recognized as one of only five finalists for the American Association of Advertising Agencies' O'Toole Award in the Small Agency category, the third consecutive year the agency has been so honored.
Citrix® and GoToMeeting® are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.
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