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Dreamworks' Go Fish Pictures Picks Anime NetworkTo promote new animated theatrical 'Ghost In The Shell 2' (August 31, 2004)
Go Fish Pictures, a subsidiary of DreamWorks Pictures, has selected Anime Network as the platform for its fall television advertising campaign for the highly-anticipated animated film "Ghost in the Shell 2: Innocence."
The studio's substantial ad commitment encompasses Anime Network's 24-hour cable channel as well as the network's video-on-demand (VOD) service and will include the airing of the full 75-second trailer for "Ghost in the Shell 2: Innocence."
"The advertising buy for 'Ghost in the Shell 2: Innocence' validates not only the growth of Anime Network but its ability to reach and deliver the elusive young adult male and core 18 to 34 demographic groups," explains Kevin Corcoran, President of Anime Network. "Go Fish Pictures, like many competitive media buyers today, also recognizes the strength and influence advertising with our video-on-demand service provides. In fact, while VOD advertising is still very much in its infancy, astute marketers are becoming savvier about the benefits of VOD advertising."
As the first and only anime film to screen in competition at the Cannes Film Festival, "Ghost in the Shell 2: Innocence" has brought the distinct Japanese animation style to an even wider audience. The film is the second anime feature film to be released under the Go Fish Pictures banner, a subsidiary of DreamWorks Pictures. Written and directed by Mamoru Oshii, "Ghost in the Shell 2: Innocence" tells the story of a solitary cyborg desperately fighting to retain what little humanity he has left in a world where human souls are an obscurity.
About Anime Network
Anime Network, a subsidiary of A.D. Vision, Inc. (parent company to ADV Films and Newtype USA), is the first cable channel in North America dedicated to anime, with access to thousands of hours of exciting, eye-catching serialized programming. Anime Network launched in North America in late 2002 with extensive availability initially through digital cable video-on-demand technology and has become the #1 offering of video-on-demand. The network also became available on a 24/7 basis in select U.S. markets beginning Summer 2004 and continues broadening its initial roster of multi-system operator agreements to provide its programming nationwide, helping to bring the elusive 18-34, tech-savvy male demographic back to television and drive demand for additional digital services offered by MSOs.
Additional information on Anime Network is available at www.theanimenetwork.com.
Related Keywords:Ghost In The Shell 2, Dreamworks, Go Fish Pictures, Anime Network, video-on-demand, VOD, Kevin Corcoran, Mamoru Oshii, A.D. Vision, anime,